Lancôme Mexico and ProLiteracy Partner to Increase Women's Literacy Skills in Mexico

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Lancôme Mexico is proud to announce its partnership with international adult literacy nonprofit, ProLiteracy. The partnership entails implementation of a women’s literacy program in three rural communities in the state of Guanajuato as part of the global Write Her Future campaign. Write Her Future is Lancôme’s global commitment to combat illiteracy among women and give voice to this universal cause.

"Lancôme's wish is to empower women by working to end illiteracy and also to raise awareness of this too often silent issue," says, Victoria Garcia, Director Lancôme Mexico.

Lancôme Mexico is proud to announce its partnership with international adult literacy nonprofit, ProLiteracy. The partnership entails implementation of a women’s literacy program in three rural communities in the state of Guanajuato as part of the global Write Her Future campaign. Write Her Future is Lancôme’s global commitment to combat illiteracy among women and give voice to this universal cause.

With support from Lancôme Mexico, ProLiteracy will implement the literacy program with long-time partner Proyecto Laubach de la Alfabetización en México Asociación Civil (PLAMAC). PLAMAC is a women-focused educational NGO that offers literacy classes in 15 urban and rural communities throughout the state of Guanajuato. The literacy program will provide participants with free basic reading and writing instruction so that they can utilize literacy as a means to reach their goals and overcome poverty. The program will raise visibility of illiteracy in the region and provide a model for expansion to potentially reach 915,710 low-literate women in need.

The three communities where the program will take place are San Juan, San Miguelito, and El Sauz, rural communities in the municipality of San Miguel de Allende. Due to COVID-19, literacy instruction will be initially carried out virtually; learning materials will be tailored to reflect specific issues and cultural perspectives of the women in the program.

"Lancôme's wish is to empower women by working to end illiteracy and also to raise awareness of this too often silent issue," says, Victoria Garcia, Director Lancôme Mexico. "We know that women who lack basic reading and writing skills have a hidden handicap that can seriously impact their own lives as well as those of their families. This partnership is natural for Lancôme, whose mission is to help women on their journey towards happiness and self-fulfillment."

"There are 760 million adults globally who cannot read and write, two-thirds of this population are women," says Kevin Morgan, president and CEO, ProLiteracy. "For over six decades, ProLiteracy has worked in partnership with educators and local NGO organizations around the world where the majority of learners served are women.

As women gain listening, speaking, reading, writing and math skills, they gain the confidence they need to solve local issues and pursue goals. Literacy becomes a catalyst for learning, action, and problem solving. We are excited about the important work that ProLiteracy and Lancôme can do together."

In marginalized communities around the world, illiteracy and poverty are inextricably linked. Women make up the majority of the world’s poor but have limited access to educational opportunities that would enable them to improve their lives and the lives of their children. For this reason, ProLiteracy has historically supported programs that target and empower women.

About Lancôme
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme's message of French excellence, with incredible service and iconic products. Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. Lancôme's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, Isabella Rossellini, Zendaya, Amanda Seyfried, and muse, Chiara Ferragni. Lancôme's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier. For more information, please visit http://www.lancome.com.mx

About ProLiteracy
ProLiteracy Worldwide advances and supports programs to help adults acquire literacy skills needed to function more effectively in their daily lives. It has 1,000 member programs across 50 states and works with 30 partners in 25 countries to provide a wide range of adult literacy and basic education services to vulnerable populations. ProLiteracy builds capacity among frontline literacy providers by modeling proven instructional approaches, developing affordable, evidence-based learning resources, and providing professional development and technical assistance.

ProLiteracy was formed by the 2002 merger of Laubach Literacy International (founded in 1955) and Literacy Volunteers of America (founded in 1962). For more than 60 years, ProLiteracy has scaled successful practices and driven advocacy efforts by activating its grassroots network, resulting in a broad and sustained effort to improve and advance adult literacy at the community level.

About PLAMAC
For the past 41 years, PLAMAC (Proyectos Laubach de Alfabetización en Mexico, A.C.), has implemented grassroots literacy and community development projects in rural communities throughout the state of Guanajuato in central Mexico. This woman-focused educational organization works in economically and socially marginalized communities that receive few public services, particularly in the realm of education. Women and children comprise the vast majority of community residents as most men migrate to larger cities in search of jobs. Left alone, these women suffer the double burden of gender discrimination and poverty – on top of the responsibility of caring for their families. Localized education combined with solidarity built through the literacy classes offer a sustainable alternative to their difficult circumstances and an opportunity to become self-sufficient.

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Caitlin MacSeamus
@ProLiteracy
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