Langley Federal Credit Union, one of the top 70 credit unions in the U.S., has successfully implemented the Fortimize Blend Salesforce Connector to enhance lead conversion. This new integration allows the credit union to capture and re-engage stalled, abandoned, or declined applications within Salesforce, turning them into potential opportunities. Langley Federal Credit Union emphasizes that the connector helps them proactively assist members in securing financial services they need, improving both engagement and service.
NEWPORT NEWS, Va., Feb. 24, 2025 /PRNewswire-PRWeb/ -- A New Way to Capture Lost Opportunities
Langley Federal Credit Union, a top 70 credit union in the U.S., has successfully deployed the Fortimize Blend Salesforce Connector, unlocking new ways to capture and convert stalled, abandoned, or declined applications into engaged leads within Salesforce.
As Langley Federal Credit Union shared:
"Without the connector, we were missing the opportunity to handle stalled or abandoned applications. We delight our members by proactively helping them to secure the services that they need and providing a superior experience." — Deb Vollmer, Chief Experience Officer
Why It Matters
Today's consumer expects efficiency, personalization, and proactive engagement. By integrating Blend's Consumer Banking Suite with Salesforce, Langley Federal Credit Union can:
- Boost Conversion Rates: Automatically recover lost applications by creating leads from abandoned or declined applications.
- Enhance Sales Efficiency: Equip teams with insights and customer data to deliver personalized follow-ups.
- Improve Member Experience: Allow members to resume incomplete applications without restarting the entire process.
How It Works
- Lead Creation: The Connector identities and imports abandoned or declined Blend applications into Salesforce instantly.
- Enhance Sales Efficiency: Equip teams with real-time insights, including customer-specific data and application stage, enabling personalized follow-ups based on where the customer left off in the process.
- Seamless Follow-Up: Sales teams receive structured data, allowing them to engage prospects efficiently and increase conversions.
Driving Growth for Langley Federal Credit Union
With the Fortimize Blend Salesforce Connector, Langley Federal Credit Union is optimizing its lead management processes, increasing application conversion rates, and enhancing the overall member experience. This deployment marks a major step forward in streamlining digital banking operations.
About Fortimize
Fortimize, a team-owned Salesforce consultancy and top-five financial services implementation partner, helps institutions strengthen ecosystems, optimize operations, and enhance customer experiences. With a deep focus on data management and integrations, the company delivers scalable solutions that drive efficiency and growth. Learn more at fortimize.com.
About Blend
Blend Labs Inc., (NYSE: BLND) is the leading origination platform for digital banking solutions. Financial providers—from large banks, fintechs, and credit unions to community and independent mortgage banks—use Blend's platform to transform banking experiences for their customers. Better banking starts on Blend. To learn more, visit blend.com.
Media Contact
Staci Tischer, Fortimize, 1 (307)-200-8727, [email protected], www.fortimize.com
SOURCE Fortimize
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