The Google-backed AI English speaking coach, ELSA, has today announced an investment of over $1,000,000 in resources to combat the lack of language training afforded to staff in the airline industry and people working in the hospitality sector. The investment will be used for developing content, curriculum, and English training support for these sectors.
SAN FRANCISCO, Calif., Aug. 18, 2022 /PRNewswire-PRWeb/ -- ELSA is sponsoring up to 100,000 workers within the airline and hospitality sectors through their English proficiency program, developed exclusively with top-tier providers.
Amongst a backdrop of post-COVID training cuts, effective English proficiency training could be a catalyst to revive these hard-hit sectors.
A Lorman study has revealed that 76 percent of employees said a company would be more appealing if it offered additional skills training to staff, and retention rates would rise up to 30-50 percent for companies with strong learning cultures.
A holistic staff training program not only extends the horizon of opportunity for greater customer experience but allows employees to feel more valued. Subsequently, airlines seeking to retain their customer base can benefit from arming cabin crew and air traffic controllers with high-level English proficiency.
CEO of ELSA, Vu Van, comments on the program: "English language proficiency is a key asset in an employee's repertoire, and as the airline and hospitality sector bounce back, emphasis should be placed on language based training and development to aid excellence in customer experience".
The hospitality sector accounts for 10.4% of global GDP and is expected to grow 4% year on year over the next decade. Equally, air transport is a major global employer supporting a total of 87.7 million jobs worldwide enabling $3.5 trillion in global GDP.
Training staff and investing in resources to improve communication skills is essential to revive the sector most affected by the pandemic. The ELSA app offers scalable and easy-to-integrate simulated training solutions, driving increased collaboration between cabin and cockpit crews."
If you are interested in ELSA's global Aviation & Hospitality English program and would like to know more, please contact [email protected].
Founded in 2015 by Stanford alum Ms. Vu Van, and Dr. Xavier Anguera, a veteran in speech recognition and AI, ELSA is a Silicon Valley based company that uses proprietary speech recognition technology and artificial intelligence to help language learners improve their English pronunciation. The inspiration for ELSA, the 2016 SXSWEdu winner, came when Vu realized that pronunciation and fluency often pose a hindrance for non-native employees in business.
ELSA has raised $27 million in capital and is backed by leading VCs like SIG, Gradient Ventures and Monks Hill Ventures. In 2021, ELSA was named in the Top 100 Artificial Intelligence Startups Redefining Industries by CBInsights. The company also has offices in Portugal, India, Japan, Indonesia, Brazil and Vietnam. For more information, visit: https://elsaspeak.com/en/english-for-companies/homepage
Natalie Do, ELSA, Corp., 84 86 829 7764, [email protected]
SOURCE ELSA, Corp.