Kopp joined the Columbia Daily Spectator to discuss crisis management for the University as it enters a new era under the leadership of President Jennifer Mnookin
NEW YORK, March 9, 2026 /PRNewswire-PRWeb/ -- As Columbia University prepares for a new chapter under incoming President Jennifer Mnookin, Larry Kopp, president and founder of The TASC Group, joined the Columbia Daily Spectator to discuss crisis management and best practices for institutions looking to rebuild trust and authority following reputational damage.
With over three decades of experience advising executives, organizations and institutions in crisis management, Kopp outlined the leadership changes necessary for long-term stabilization and challenges that a new executive faces when taking over a massive institution like Columbia University.
Restoring balance after a crisis "requires a tremendous amount of transparency, a tremendous amount of over communicating, rebuilding relationships with faculty and students, and that requires a lot of listening, a lot of humility," said Kopp. "Every institutional environment is different when it's undergone turmoil and it's undergone reputational damage. There's no one-size-fits-all approach."
Kopp further noted that Columbia's new president, Jennifer Mnookin, will "have to help the institution be brave enough and confident enough in its own views, in its own political or policy views, to open up the doors to alternative thinking."
For over two decades, The TASC Group has provided strategic communications and crisis management to a broad spectrum of mission-driven clients in the nonprofit, philanthropic and social justice sectors. From protocol development to media relations, The TASC Group delivers holistic support, ensuring cause-driven organizations are prepared to navigate any public-facing issues or crises.
Media interested in learning more about The TASC Group should contact Paige Bohart at [email protected] or (917) 690-7127.
About The TASC Group
The TASC Group (TASC) is an independent, full-service nonprofit communications and public relations firm. TASC was built on a foundation of progressive values and a passion for public service, which are reflected in the work that TASC does for client partners every single day. The company exists to help make a meaningful difference for nonprofit organizations, social advocacy causes and campaigns, and mission-driven businesses that are committed to building stronger communities and making the world a better place. TASC's services include media relations, crisis communications and issues management, corporate social responsibility campaigns, thought leadership development, cause-related marketing, red carpet galas, SEO and digital marketing, online reputation management and social media. For more information, visit http://www.thetascgroup.com.
Media Contact
Paige Bohart, The TASC Group, 1 (917) 690-7127, [email protected], https://thetascgroup.com/
SOURCE The TASC Group
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