“We have always included important water safety information with all of our products, and partnering with Colin’s Hope during Water Safety Month elevates the topic extending our commitment to keeping loved ones safe, while enjoying water activities," said Joel Culp, Latham’s chief marketing officer.
ALBANY, N.Y. (PRWEB) May 20, 2020
Latham Pool Products Inc., the world's largest manufacturer of inground residential swimming pools and accessories, is pleased to further its partnership in support of Colin’s Hope during National Water Safety Month. Throughout the month of May, Latham will host collaborative social media events, including live discussions and instructional training. Through the vast reach of social media and the internet, Latham hopes to further draw attention to the mission of Colin’s Hope.
This is Latham’s second year sponsoring the Colin’s Hope water safety cards that are distributed to community organizations. The laminated cards feature life-saving tips for safer behavior around water, a link to the Colin’s Hope water safety quiz, and a detachable Water Guardian badge. The cards have language options for both English and Spanish speaking families and are available for a $1 donation.
The effort is part of Latham’s long-standing support of organizations and technology that promotes water safety. The mission of Texas-based Colin’s Hope is to raise water safety awareness to prevent children from drowning through its “Layers of Protection” pillars like education through water safety games, community events, and training programs.
“At Latham, we are strong advocates for water safety education and awareness,” said Joel Culp, Latham’s chief marketing officer. “We have always included important water safety information with all of our products, and partnering with Colin’s Hope during Water Safety Month elevates the topic extending our commitment to keeping loved ones safe, while enjoying water activities.”
The Latham-owned automatic pool safety cover company Coverstar manufactures highly engineered pool covers that promote pool safety and security. “It’s a natural partnership where the common goal is to keep children safer around water,” said Mark Smith, a Latham autocover product manager and Colin’s Hope liaison. “We make a product designed to add a barrier to swimming pools with a high degree of safety, and they focus on the education of parents on the best ways to prevent drownings. We are working together to get the message and education out there.”
About Latham Pool Products Inc.
Latham is the largest manufacturer of inground pools in the world with over six decades of experience at the center of the backyard lifestyle. Every day, families in North America, Europe and Australia enjoy the Latham pool experience. And each year, thousands more join them. When it comes to quality, selection, simplicity, and support, Latham is The Pool Company. As of December 2018, Pamplona Capital Management has a controlling interest in Latham Pool Products, Inc., and Wynnchurch Capital is a significant investor in the Company. Pamplona, Wynnchurch, management, and the founding family have partnered to position the business for meaningful growth, innovation, and international expansion.
About Colin’s Hope
Colin’s Hope creates and supports programs that aid in preventing children from drowning. Despite numerous sources for water safety, the number of children who drown per year is staggering. Our mission of saving children from drowning is being achieved through increased water safety awareness and improved standards throughout the community. To learn more, visit http://www.ColinsHope.org.
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