Catalyst for Growth Biz Dev Training Program Recognized for Significant ROI
BOSTON, June 20, 2024 /PRNewswire-PRWeb/ -- Lathrop GPM LLP proudly announces that the Legal Sales and Service Organization (LSSO) has awarded the firm's Business Development team with the 2024 William J. Flannery Sales Team of the Year Award for its Catalyst for Growth attorney coaching program. LSSO bestows this distinction on legal marketing and sales teams that play a crucial role in acquiring new clients and growing business revenue. The team received the award on June 5, 2024, at LSSO's annual RainDance conference in Boston.
Lathrop GPM's business development team earned this honor for its impressive, multi-level, multi-office Catalyst for Growth (CFG) program that illustrates the best in business development for large law firms, particularly those with significant mergers, as well as their increased ROI. The inaugural 2023 CFG 12-attorney cohort team showed a significant increase in new business and new clients brought into the firm between 2022 and 2023. The program was led by GrowthPlay, one of the top legal business development coaching companies, in partnership with the firm's Business Development team.
"One of the consistent pieces of feedback we heard was that partners wanted more training on business development, team leadership, and the business of law," said Jasmine Trillos-Decarie, Lathrop GPM's Chief Client Officer. "We listened closely to this feedback and partnered with GrowthPlay to create and implement Catalyst for Growth."
GrowthPlay specializes in business development training, coaching, and consulting services that unlock growth potential for legal and professional services firms. In partnership with Lathrop GPM, the organization implemented CFG, an 18-month training program consisting of 1:1 coaching, group meetings, and in-person and virtual networking to help encourage integration across the cohort and strengthen opportunities for cross-discipline referrals.
The quarterly in-person training sessions take place during client events and in-person meetings where participants practice their networking skills in partnership with other cohort members with synergistic practices. To create accountable, measurable results, Lathrop GPM's business development team leverages their new CRM system to support the cohorts' business development pipeline tracking.
"By having CFG cohort-focused activities that brought together partners across practices and offices to share what they do and to discuss how to work together most effectively, we built a cohesive business development culture," said Trillos-Decarie. "Also being recognized this year by BTI Consulting Group as a top law firm for attorney business development enthusiasm is further proof that our program works."
A second cohort of 15 partners began their CFG experience in January 2024.
About Legal Sales and Service Organization
Established in 2003, The Legal Sales and Service Organization, Inc. (LSSO) equips legal and business professionals with innovative thinking, strategic connections, and continuous professional development that enable them to thrive in a dynamic and competitive landscape.
About Lathrop GPM LLP
Lathrop GPM is a full-service, Am Law 200 law firm with more than 325 attorneys and other legal professionals in 11 offices. Our attorneys provide a full spectrum of corporate legal services: business transactions, litigation, intellectual property and trusts & estates. We help businesses, organizations and individuals grow and succeed, anticipate trends, plan for challenges and bring their visions to life. Clients recognize Lathrop GPM for our commitment to client service, legal project management and innovative pricing capabilities. The firm is nationally recognized for our commitment to diversity, equity and inclusion, with a Mansfield Rule 5.0 Certification Plus status and Top Performer and Compass Award Winner recognitions by the Leadership Council on Legal Diversity. A Multilaw and Employment Law Alliance affiliate, we have the resources of more than 90 independent law firms in 100 countries worldwide. For more information, visit http://www.lathropgpm.com.
Media Contact
Jasmine Trillos-Decarie, Lathrop GPM, 720.931.3125, [email protected], https://www.lathropgpm.com/
SOURCE Lathrop GPM
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