LOS ANGELES, Jan. 23, 2020 /PRNewswire-PRWeb/ -- Latido Music, the only global free television network dedicated to fans of all genres of Latin Music, announced a significant strategic investment in reVOLVER, the leading global distributor of multicultural podcasts. The announcement was made by Latido Executive Vice President and General Manager Stephen Brooks and reVOLVER CEO and Co-founder Jack Hobbs. The amount invested by Latido was not disclosed.
The Latido Music investment is intended to enhance each company's content offerings for the all-important LatinX audience. "Our consumers are omnivores, and this investment in reVOLVER puts us in a position to give them a consistent experience regardless of device or platform, audio or video," says Brooks. He mentioned the potential to create podcasts featuring Latin Music influencers, as well as creating "vidcast" editions of reVOLVER podcasts for distribution on the Latido Music channel and other video platforms.
"We are excited to welcome Latido Music as key strategic partner to reVOLVER", said Hobbs. "Their scale and resources will help us continue to grow our production capabilities and distribution at an accelerated pace."
"We saw an opportunity to invest in a category leader, just as Latido is a leader in our own industry," says Brooks. "This is a future facing alliance, and we found a great partner who thinks like we do."
About Latido Music:
Latido Music has rapidly grown an audience of millions of households since its launch in June 2019. The 24-hour channel is currently available on Samsung TV+, LG Channel+, TiVo+, Vizio, Xumo, Distro.TV, and via the Latido Music connected TV app on Roku, FireTV, AppleTV and Android TV.About Latido Music: Latido Music is a Television Network for fans of all genres of Latin Music in the United States, Latin America and Spain. Serving the population of over 100 million Spanish-speaking millennial and Generation Z viewers, Latido curates and creates engaging programming comprised of music videos, news, talk and reality shows, documentaries and more. https://www.latidomusic.com/.
About reVolver Podcasts
reVolver Podcasts is the leading multicultural, audio-on-demand content creator and distributor in the U.S. Home to "El Show de Piolín," "Sasquatch Chronicles," and "The Power of Us," plus more than 50 additional programs spanning sports, music, finance, entertainment, lifestyle, health and wellness, inspiration, news, branded content and live events, the podcasts are distributed on reVolverPodcasts.com, Apple Podcasts, Spotify, Google Podcasts, Pandora and iHeartMedia. For more information about the company, visit http://www.revolverpodcasts.com.
SOURCE Latido Music