LAUNCHER.SOLUTIONS Enters the Direct Consumer Lending Market with appTRAKER LOS DIRECT

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Launcher has announced its new system for Direct Consumer Lending with its appTRAKER Loan Origination System.

LAUNCHER.SOLUTIONS (Launcher) announced today a new platform, appTRAKER Loan Origination System Direct (LOS DIRECT), geared towards the direct consumer lending market. appTRAKER Loan Origination System Direct (LOS DIRECT) will allow lenders and loan applicants the ability to work together in a secure online environment.

Launcher created appTRAKER Loan Origination System for lenders who demand more from their software. Often that demand includes the support for both direct and indirect lending business models. With Launcher’s new appTRAKER LOS DIRECT, loan applicants complete an online credit application in a streamlined and intuitive platform, to be received and underwritten by a lender. The solution, which can be either turnkey or fully customized and branded to the lender’s requirements also supports ID verification, e-signing and the secure capture of loan documentation.

For lenders who prefer a more intelligent digital lending experience, appTRAKER LOS DIRECT employs fully and partially-automated decisioning capabilities. With a powerful Graphical Business Rules Management System (BRMS), complex calculations and rules are run on a loan application before and/or after a credit bureau is pulled, allowing for automated decisions to be made on many lender-defined demographic or bureau attributes. Lenders may also seamlessly leverage statistical, machine learning (ML), or artificial intelligence (AI) powered risk assessment solutions from our partners to increase speed and efficiencies while minimizing errors and risk.

“The lending industry is seeing a marked preference for mobile as a preferred channel from the younger demographics,” says Nikh Nath, President of Launcher. “With appTRAKER DIRECT LOS, we can now offer a robust solution for our direct consumer lenders who need a fully integrated LOS and an online customer loan application system.” Since a single appTRAKER LOS implementation is capable of both Direct and Indirect lending and can be customized to fit each lender’s unique business, it is a perfect fit for lenders offering both lending products. From assets like boats, automobiles, and RV’s to smaller items like appliances or furniture, appTRAKER LOS DIRECT accommodates any loan type in an easy-to-navigate, secure, and mobile-friendly environment..

LAUNCHER.SOLUTIONS is a technology products and services company built on the foundation of care, understanding, innovation, and speed. It specializes in loan originations for subprime/nearprime automotive lending institutions. regional banks, and credit unions. Its product offerings include appTRAKER LOS for indirect automotive lending, as well as consumer direct lending and leasing, myDEALER.CARE dealer relationship management system, and myACCOUNT.CARE customer self-service and communication solution. LAUNCHER.SOLUTIONS has service offerings aimed at helping its clients with projects related to data analytics, data integration, telephony, and custom web development. Learn more about LAUNCHER.SOLUTIONS at or call at 877.5LNCHER. Follow us on LinkedIn at

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Tommie Szuba
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