New visionOS App Features Ultra-High-Definition 3D Product Unboxing; Transporting Visitors to Immersive Laura Mercier Boutiques in New York and Paris
NEW YORK, Feb. 10, 2025 /PRNewswire-PRWeb/ -- Laura Mercier announced today that it has launched the luxury beauty shopping app for Apple Vision Pro, created in partnership with immersive shopping platform and visionOS developer Obsess. Obsess was recently acquired by Infinite Reality™ (iR), an innovation company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies. Laura Mercier's new experience allows Apple Vision Pro users to shop and explore products by category, and also features shoppable videos and interactive, ultra-high-definition 3D unboxing experiences. Inside the app, shoppers can seamlessly explore their favorite Laura Mercier products while immersed in their choice of elegantly designed settings - a sophisticated New York boutique or a chic Parisian atelier.
The Content Hub inside the experience showcases high-fidelity shoppable videos optimized for Apple Vision Pro, delivering unprecedented clarity and detail. Visitors can watch expert tutorials featuring Laura Mercier's latest products—including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara—and seamlessly purchase products directly within the app to achieve their desired radiant looks.
"The Laura Mercier app for Apple Vision Pro highlight's Infinite Reality's aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning" said Neha Singh, founder of Obsess and Chief Innovation Officer for Infinite Reality. "Our expertise in creating highly visual, discovery-driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results."
Laura Mercier's app is available for free here exclusively on the App Store for Apple Vision Pro.
About Laura Mercier Cosmetics
Laura Mercier Cosmetics was founded in 1996 by renowned French Makeup Artist Laura Mercier, the pioneer of the Flawless Face. This global luxury line of Makeup, Skincare, Body & Bath and Fragrance is known for its iconic makeup artistry and techniques. Laura is the innovative force behind the award- winning products, French aesthetic, and artistry techniques—helping every woman look—and feel—her best. Acquired by Orveon in 2022, Laura Mercier Cosmetics are distributed through prestige specialty, beauty, and department stores globally. For more information, visit: www.lauramercier.com
About Obsess
Obsess is the leading virtual experience platform enabling brands to create highly visual, discovery-driven 3D digital stores and experiences on their websites. The company has launched over 350 AI-powered experiences for brands and retailers such as Ralph Lauren, L'Oréal, Crate & Barrel, Corona, Mattel, NBCUniversal and more. Obsess is creating the next-generation online shopping interface, setting a new standard for customer engagement and brand building. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and Apple Vision Pro. The company is headquartered in New York City, with additional offices across the U.S. and Europe. For more information, please visit ObsessAR.com or email [email protected].
About Infinite Reality
Infinite Reality™ (iR) is an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence (AI), and other immersive technologies. iR's suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, as well as notable individuals such as Steve Aoki, Imagine Dragons, NBA player Rudy Gobert, and globally-ranked tennis player Taylor Fritz. For more information, visit theinfinitereality.com.
Media Contact
Danielle Poggi, Berns Communications Group, 1 2129944660, [email protected], https://bernscommunications.com/
SOURCE Laura Mercier Cosmetics
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