Lead Liaison releases automated handwritten letters to improve prospect engagement and results from trade show and corporate event lead capture

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In a culture where 75% of daily communication takes place in digital format, handwritten letters represent a significant investment that is perceived and appreciated by prospects from trade shows and corporate events. Lead Liaison offers automated handwritten letters as a part of their over all marketing and sales automation solutions that help businesses worldwide attract, convert and close leads.

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Clients utilizing this solution are seeing as much as a 420% increase in customer engagement, which is resulting in higher appointment rates and increased deals closed.

Lead Liaison, an international leader in cloud based sales & marketing automation and event lead management solutions, releases automated handwritten letters to improve prospect engagement and enhance follow up of leads captured at trade shows and corporate events.

Handwritten letters offer unique customization features including a selection of handwriting styles developed to mimic the look and feel of natural handwriting. Merge fields allow for deeper personalization, inserting captured data such as recipient name or any variety of data points stored from custom forms or notes during the lead retrieval process. Letter stock, envelope, branding and footer information are all customizable for a truly personalized stationery appearance.

Letter templates can be created prior to an event and added to flexible workflows that automatically sort and assign incoming leads. Qualified leads are then added to an automated workflow that sends communications such as email, SMS, postcards and handwritten letters to prospects according to a user-defined schedule.

Handwritten letters also include advanced options, such as drop-ins and send alongs, which allow for the addition of business cards, gift cards, sticky notes, books, bags of popcorn, t-shirts and much more to accompany or be included inside handwritten letters.

“We are proud to introduce handwritten letters with our suite of sales and marketing automation, as well as event lead management tools. Clients utilizing this solution are seeing as much as a 420% increase in customer engagement, which is resulting in higher appointment rates and increased deals closed.” Brad Froese, Director of Marketing - Lead Liaison.

In a culture where 75% of daily communication takes place in digital format, handwritten letters represent a significant investment that is perceived and appreciated by recipients. They excel at conveying messages of thanks, appreciation and celebration.

Lead Liaison takes pride in helping businesses communicate these values with simple, easy to send handwritten letters.

For more information about handwritten letters and other solutions offered by Lead Liaison, visit:
Lead Liaison Marketing & Sales Automation Solutions

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to businesses of all sizes and focuses on creating the broadest and most user-friendly Revenue Generation Software® platform. Our innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, social media engagement and ROI reporting into a single platform.

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Brad Froese
@leadliaison
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