Lead Liaison Releases Powerful Event Lead Capture Platform Optimized for Large Enterprises

DALLAS, Dec. 2, 2019 /PRNewswire-PRWeb/ -- Lead Liaison, a leading sales and marketing automation company, announces a transformative solution for lead capture enthusiasts, called Captello. With the success of its pre-launch campaign, Captello is already being coined, "the next era of lead capture". The solution is focused on meeting the rising demands of enterprise business with a need for flexible, feature-rich, single-platform solutions for trade shows, events and retail lead capture.

Captello's proven six-step process introduces comprehensive automation to enable lead qualification, distribution and follow-up decisions based on business rules that meet any user-defined scenario. The software delivers unique features to engage and follow up with prospects including automated messaging in the form of handwritten letters, postcards, emails and text messages. The user interface allows for deep customization of lead capture forms, company branding, and event cover tiles.

Lead capture enthusiasts, such as trade show coordinators, retail marketers, and event marketers directly benefit from improved lead capture workflow, in particular, being able to send marketing qualified leads to an endless array of CRM and marketing automation platforms. The solution empowers enthusiasts to do their job better by effectively measuring results, capturing crucial sales insights, and supercharging their organization with a seamless lead flow process from capture to close.

"Sales of our lead capture solution have already experienced quadruple digit growth in 2019 compared to all of 2018," says Brad Froese, Director of Marketing at Lead Liaison. "The driving force has predominantly been the enterprise client. To support the expansive growth, we created Captello as a lead capture solution optimized for the enterprise. We're on a mission to be the de facto solution for lead capture."

In Q4 of 2019, Lead Liaison doubled the size of their sales team, while adding new marketing and support professionals to facilitate growth and continue to provide clients with dedicated, world class service.

Captello fulfills Lead Liaison's vision to provide exhibitors, event organizers, and retailers across mid to large enterprise companies with exceptional support, insightful analytics, and a suite of flexible software enhancements. The company is committed to making additional investments that strengthen security, reporting, and international use to better support the multinational enterprise.

To learn more about Captello lead capture software, visit captello.com

Download the Captello Lead Capture PDF here.

About Lead Liaison:
Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert and close leads. The company markets to businesses of all sizes and focuses on creating the broadest and most user-friendly Revenue Generation Software® platform. Our innovative and robust software combines lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing, social media engagement and ROI reporting into a single platform.

SOURCE Lead Liaison