Lead Liaison Releases Trade Show Success Kit: How to Prepare For, Execute, and Evaluate a Successful Trade Show

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This all-inclusive bundle of resources assists business-to-business (B2B) exhibit coordinators in finding the clearest path to success.

Lead Liaison
“Because of our hands-on approach to supporting our GoExhibit!™ clients, we live and breathe marketing events,” says Worsham. “Sure, using our lead capture solution aids in success. But, we know that’s not the only thing to consider when planning and executing a successful trade show.”

Ever since Lead Liaison launched their event lead capture solution, GoExhibit!™ in 2017, the company has been hyper-focused on helping businesses achieve greater success at marketing events like trade shows and conferences. They achieve this by offering the most flexible lead capture solution on the market, as well as a copious amount of educational content they produce around trade shows and events.

This week, they’ve released a kit containing their most popular trade show-related content which they’ve dubbed the Trade Show Success Kit.

The Trade Show Success Kit contains a checklist to help marketing event managers stay organized when planning exhibitions at upcoming trade shows. The checklist gets down to the nitty-gritty with reminders for when to finalize lead retrieval, how to structure post-event workflows, and more. The checklist even includes a sample packing list and sample itinerary, because as Lead Liaison Director of Marketing Jen Worsham says, “It makes it so much easier to have all of those things in once place - especially during pre-event team meetings.”

Lead Liaison’s Trade Show Success Kit also contains a step-by-step guide to implementing an independent lead capture solution. “We wanted to include this because this always seems to be the biggest hurdle to cross when considering the use of lead capture outside of what the show organizer provides,” says Worsham. “There’s so much to benefit from when using a consistent lead capture method across all events, so we wanted to remove the only real obstacle: the unknown.”

For marketing event coordinators wondering what their role looks like during a B2B event, Lead Liaison also includes a list of 10 things event managers should be doing at the trade show. This list includes suggestions like, “find the show organizer contact to collect booth feedback” and “take a photo of your team at the booth for more personalized follow-up.”

Post-event strategy is not missed in the Trade Show Success Kit. It also contains a Post-Show Questionnaire intended to assist in collecting feedback from team members after a show. And, if the return on investment (ROI) is a consideration (hint: it should be), then the resource, How to Evaluation ROI from a Trade Show, will prove to be extremely helpful.

“Because of our hands-on approach to supporting our GoExhibit!™ clients, we live and breathe marketing events,” says Worsham. “Sure, using our lead capture solution aids in success. But, we know that’s not the only thing to consider when planning and executing a successful trade show. This kit covers it all!”

To access the Trade Show Success Kit, click here.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237). To access our Press Kit, visit http://www.leadliaison.com/press-kit.

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