New book by 2040 Digital CEO and Founder examines what it takes to lead in the 21st century
NORTH BETHESDA, Md., March 2, 2023 /PRNewswire-PRWeb/ -- Do you know your organization's North Star? Or maybe a better question is whether your organization even has a North Star. Metaphorically, a North Star is what inspires and influences us. As we start a new year, many of us will consider the issues that influence building a dynamic and sustainable organization.
In the recently released book, The Truth About Transformation, author Kevin Novak, takes a contextual, constructive, and substantive look at the barriers to success and ways to overcome them. The Truth About Transformation, expands on the need for an actionable strategy to manage unintended consequences. It is a comprehensive playbook for working and living in disruptive times.
As the CEO and Founder of 2040 Digital, Kevin Novak has developed his expertise working with and across societies, associations, media companies, and publishers over the past eight years. He has led and structured digital transformation, marketing, communications, data and technology strategy, master data management, and digital and physical education learning outcomes aimed at improving customer relationships.
The Truth About Transformation is getting 5-star reviews - "This book offers an insightful view of where business is now, where it is going and, most importantly, the critical role that people play in successful transformations. The latest technology is not enough. You need leaders with the proper mindset to understand the greater world impacting their organization, embrace change, accept risk, and make bold decisions. Understanding and embracing change is never easy but it is essential to a successful business transformation. The book provides real-world examples illustrating successes and failures in business transformation that make it a must-read for business leaders at all levels." Stephen Altobelli, Chief of Operations at American Thoracic Society.
The Truth About Transformation is 451 pages and is now available in ebook and print versions on Amazon. Kevin recently appeared on the Thought Leader Magazine podcast to talk about his book and being a transformative leader.
For author interviews or a copy of the book please contact Susan Kenedy at [email protected].
Media Contact
Susan Kenedy, 2040 Digital, 301-639-9644, [email protected]
SOURCE 2040 Digital

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