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Leading Automotive Technical Standards Association, STAR, Announces New Executive Director


News provided by

STAR Standard

Aug 19, 2025, 09:00 ET

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Steve Zadoorian Headshot
Steve Zadoorian Headshot

Steve Zadoorian Takes the Helm of the Industry's Standards Organization

MCLEAN, Va., Aug. 19, 2025 /PRNewswire-PRWeb/ -- The Standards for Technology in Automotive Retail (STAR), the leading automotive IT standards organization, announced that it has hired leading automotive industry veteran, Steve Zadoorian, as Executive Director. Reporting to STAR's 2025 Board of Directors and Officers, Steve leads the day-to-day operations of STAR, oversees the development and updates of its standards, provides visionary leadership, and drives stakeholder engagement from the organization's members.

"I am beyond excited to announce Steve as STAR's new Executive Director," said JP Garvey, Chairman of STAR and Dealer Principal of Garvey Automotive Group. "He has already brought a tremendous depth of experience, precision mindset, and customer-focused orientation to our organization. STAR is engaging with members like never before, and Steve is at the helm of that effort. Organizations have noticed the difference, and we've seen participation in STAR's efforts escalate accordingly. It's a great time to be part of STAR!"

"I am honored to step into the role of Executive Director at STAR," said Steve Zadoorian. "The automotive industry is at a pivotal point: one where data interoperability, security, and collaboration across OEMs and dealers are essential to driving meaningful progress."

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Steve brings a strong background in operations management and rapid SaaS growth to STAR, at a time when the organization is accelerating its standards output for the automotive industry. Joining STAR with over twenty-nine years of retail automotive operations experience, Steve is most widely known for his tenure at Auto/Mate, where he served for twenty-five years across various roles, including Chief Information Officer and Chief Customer Officer. Most recently, his work has focused on providing companies with strategic direction, product development, and operational process enhancement through SMZ Consulting, LLC.

"I am honored to step into the role of Executive Director at STAR," said Steve Zadoorian. "The automotive industry is at a pivotal point: one where data interoperability, security, and collaboration across OEMs and dealers are essential to driving meaningful progress. STAR has a long-standing reputation for establishing open, non-proprietary standards that support this mission—and I believe our role will only grow more critical in the years ahead.

My vision for STAR is to serve as a catalyst for digital transformation across the automotive ecosystem—making it easier for companies to connect, innovate, and deliver exceptional customer experiences through standardized data and seamless integration.

On a personal note, I've worked alongside many STAR members over the years and have deep respect for the organization's commitment to the industry. I'm excited to build on that foundation, listen closely, and help chart the path forward—together."

Steve's relationship with STAR dates to its formative days, where he worked alongside staff members to develop STAR's initial standards for automotive. It is this unique historical knowledge and passion for automotive standards that made him such a clear front-runner for the role.

About STAR

Standards for Technology in Automotive Retail (STAR) is a nonprofit organization whose members include dealers, original equipment manufacturers, retail system providers, and automotive-related industry organizations. STAR uses non-proprietary technology (IT) standards as a catalyst in fulfilling the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities. Collectively, STAR develops industry standards and emerging technologies for the benefit of retail automotive dealers. Incorporated in 2001, STAR defines industry standards for automotive retail, standard architecture that supports global data interoperability, and standardizes the dealership IT infrastructure. To learn more about joining STAR, please visit starstandard.org or follow the latest updates on LinkedIn.

Media Contact

Peyton Hoffman, STAR Standard, 1 7577484533, [email protected], STAR Standard

SOURCE STAR Standard

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