National PR Firm Specializing in Education, Nonprofits, Healthcare, Animal Health, and Food Retail Makes Bold Move, Offers Performance Guarantee.
FAIR LAWN, N.J. and BURLINGTON, Vt., Sept. 24, 2026 /PRNewswire-PRWeb/ -- Rosica Communications, a national public relations and integrated marketing communications agency, has introduced a new PR Performance Guarantee for all new clients. Unique to long-established, credible public relations firms, the pledge offers written assurance to clients in two primary areas: earned media results and client service.
The Performance Guarantee reflects Rosica's belief that clients should know what they can expect from their PR and Thought Leadership investment. At the beginning of each engagement, with its client-partners, the agency establishes earned media goals. If the agency does not meet these objectives, it continues working at no additional cost until it does.
"Public relations and media relations are not exact sciences, but that does not mean agencies should avoid accountability," said agency CEO & President Chris Rosica. "We establish clear objectives with our clients, evaluate our progress, and provide assurances that our firm is keeping our clients' goals the number one priority. Unlike other reputable national PR firms, it also guarantees that at least two agency principals, SVP level or above, are on all client calls and accountable for day-to-day program management, execution, and strategy."
Rosica, an education and nonprofit PR agency, develops a Strategic PR & Thought Leadership Roadmap and conducts quarterly Strategy Reviews to evaluate performance, recommend creative new ideas, and remain aligned with each client's evolving priorities and strategic imperatives.
Rosica's Performance Guarantee complements its proprietary PR and thought leadership measurement platform, the Thought Leadership Matrix™. Clients who subscribe to the tool are able to view measurable improvements in their national thought leadership performance within six months. If that improvement is not achieved, Rosica will offer the tool at no cost.
While Rosica Communications makes PR and thought leadership measurable, it helps clients leverage PR results and content to support generative engine optimization (GEO), search engine optimization (SEO), social media, online reputation management, and stakeholder communications. This integrated PR and marketing communications ("marcom") practice is designed to extend the value of earned media and magnify PR and marcom outcomes.
For more information about Rosica Communications' Performance Guarantee, visit www.rosica.com/overview/performance-guarantee.
ABOUT ROSICA COMMUNICATIONS
Established in 1980, Rosica Communications specializes in nonprofit PR, education public relations, and animal health PR and communications, consistently building its clients' share of voice and thought leadership presence. Always focused on its clients' goals and objectives, the national agency's services include integrated marketing communications, media relations, social media marketing, crisis communications, cause marketing, content development/marketing, and influencer marketing. Rosica Communications is the creator of the world's most comprehensive PR and thought leadership measurement platform, the Thought Leadership Matrix™. This robust tool can measure more than 20 indicators of thought leadership performance, encompassing owned, shared, earned, and paid media. For more information about Rosica Communications and its award-winning PR and marketing services, please visit rosica.com.
Media Contact
Hannah Lock, Rosica Communications, 1 616-886-7172, [email protected], www.rosica.com
SOURCE Rosica Communications
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