Leading Digital Identity Platform Bloom Releases Free Credit Score Monitoring and Smart Identity

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Bloom enables consumers to take back control over their data and protect their identity with free credit and data breach monitoring

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Today, Bloom announces the release of version 2 of the Bloom mobile app for iOS and Android. Bloom is releasing free credit monitoring, robust data breach monitoring, and enhanced smart identity features to nearly 1 million users.

With Bloom, new credit monitoring and smart identity features give users the power to protect their identity and manage their credit all in one place. Bloom has partnered with TransUnion to provide a robust credit monitoring product. Dao Boyle, SVP of Business Development at TransUnion Consumer Interactive, said, “We’re excited to partner with Bloom to provide consumers with access to their free credit information. A critical part of TransUnion’s mission is to empower consumers to better understand and manage their data and shape their financial lives. This partnership supports that mission, and we look forward to continue working with Bloom to deliver innovative and impactful solutions to consumers.”

Along with credit and data breach monitoring, Bloom’s smart identity solution helps prevent predatory third parties from accessing user data and greatly reduces the risk of identity theft. “Until now, consumers had to use an array of different services to monitor their credit and manage their identity, many of which are offered by the very companies that leaked or sold their data without consent in the first place. Bloom’s mission is to empower people to take back control of their data and protect their identity. Today’s release helps make that a reality,” said Bloom spokesperson, Shannon Wu.

Bloom is building groundbreaking technology and workflows for the everyday person, providing an innovative alternative to conventional identity platforms. By delivering a secure and inclusive alternative, Bloom has grown to become the largest decentralized identity platform in the world.

Despite the hype of blockchain, many of the innovations require deep technical understanding and interfacing directly with blockchain ledgers. These complicated user experiences inhibit adoption and growth. Bloom makes it possible for anyone with an iOS or Android device to finally harness the power of blockchain without the need for technical knowledge or cryptocurrency.

The initial launch of the Bloom mobile app marked a revolution in the way that individuals control their data. Since then, the Bloom mobile app has been downloaded over 1 million times, as consumers have grown more concerned about protecting their identity in the wake of massive data breaches and intensifying identity theft.

Today’s app launch follows the announcement that Geoffrey Arone, former Chief Scientist for the consumer division at Experian, has joined Bloom as COO and the addition of Victor Nichols, former CEO of Experian North America, as an advisor to Bloom. The addition of Geoffrey and Victor further cement Bloom as a leader in the digital identity market and will propel the company forward in its mission of putting identity and data back in the control of consumers.

In the modern era of intensifying data breaches, privacy intrusions, and surveillance concerns, it’s essential to have a decentralized, privacy-focused alternative to centralized service providers such as Facebook and Google. Unlike these companies, data security and privacy are at the heart of Bloom’s emission.

Bloom’s recent release provides a smart identity and an all-in-one command center for identity management to people around the world, many of whom lack access to traditional financial markets and identity documentation, all for free.

From the Bloom mobile app, consumers can:

  • Monitor their credit
  • Own and control their data
  • Build a secure, reusable identity
  • Receive data breach alerts
  • Get actionable insights into credit and identity
  • File data breach settlement claims
  • Securely share their data and apply for credit
  • Login to websites and apps without the need for passwords

Bloom is paving the way for consumer ownership of data and identity, providing inclusive, privacy-preserving technology to millions of people who can not currently access credit or traditional financial markets.

With more than a million mobile app installs and 8.5 years in session time in 2019, Bloom is the largest decentralized identity platform in the world. More than 40+ apps have been built on or integrated Bloom.

Download the Bloom mobile app here.


Shannon Wu


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Shannon Wu
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