Leading Finnish Media Company Selects ADvendio to Support Full-Cross Media Transformation
Advertising management solution provider, ADvendio has successfully completed a comprehensive cross-media advertising transformation with leading Finnish multi-channel media company, Sanoma Media Finland.
NEW YORK, Oct. 2, 2019 /PRNewswire-PRWeb/ -- Sanoma Media Finland which engages with 97% of the Finnish population through print, digital, TV, video and radio each week, selected the ADvendio powerful end-to-end SaaS solution to consolidate advertising management processes.
Sanoma first began their advertising transformation back in 2017, but struggled to generate a fully integrated management system with briefing, booking and finance processes still being performed by supplementary systems. ADvendio was asked to support the organisation as it worked to consolidate all legacy systems and all advertising channels into a single, easy-to-use interface that could be utilised across the brand's B2B services.
The Finnish media giant found that its processes were highly fragmented, significantly impacting the customer journey and required one core platform for all cross media advertising. "As an existing Salesforce cloud customer, we needed a native Salesforce solution," says Mika Peippo, Director of Sanoma B2B Sales Operations. ADvendio's leading advertising business solution powered by Salesforce was the answer.
Sanoma Media Finland has reported a number of positive changes and tangible benefits as a result of adopting ADvendio for its cross-media management. These benefits include the simplified management of key data, enhanced visibility of vital customer information, improved efficiency in cross-media operations and boosted capabilities to generate new growth and development opportunities, particularly in digital and cross media offerings.
"Thanks to ADvendio, we can maintain all product and customer data in one system, have access to all information related to prices, inventory, customer discounts, and billing and we're also able to create media bundle products and send a single invoice for the whole bundle," says Jaana Tanskanen, Core & Sales Solutions, B2B Services Owner at Sanoma Tech & Data.
Having previously utilised ADvendio as their primary Lead-to-Cash system, Sanoma Media Finland chose to further integrate with the ADvendio software across all media channels to complete their advertising transformation. Satisfied with the successful implementation, Sanoma Media Finland has been better able to manage processes both at team level and at organisational level.
"As Sanoma Media Finland previously operated in silos across separate legacy systems, ADvendio allowed them to consolidate these operations in one single platform, while we also supported them in creating various API's to other systems," says Mark Gaser, Senior Technical Account Manager at ADvendio.
Following the successful completion of their cross-media advertising transformation, Sanoma Media Finland confirms that around 300 employees working across its B2B sales and operations units are now using ADvendio on a daily basis.
To find out more about ADvendio, visit: https://www.advendio.com
SOURCE ADvendio
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