"Our vision is powerfully simple: to give this customer the style and power to make her own statement."
NEW YORK (PRWEB) November 10, 2021
Bernardo Fashions LLC., a leading outerwear and lifestyle brand, announces the launch this season of its new Bernie brand. The Bernie Fall/Winter 2021 Collection was successfully launched this past July at Nordstrom, Nordstrom.com and at bernardofashions.com, and will be expanding to additional retailers nationally. The brand concept speaks to a stylish, culturally assertive young adult consumer looking for trend-driven pieces to express her individual style and creativity. The collection pieces feature trending fabrics such as French Terry, Vegan Leather, and Faux Fur along with reinterpreted core winter items and looks such as puffers, coats and jackets for full seasonal impact.
“We are inspired by the expressive energy coming from this young generation of style makers, especially as they chart exciting journeys in this new normal. Bernie is all about them and their hunger for authentic self-expression,” commented Doris Patterson, Vice President & Director of Branded Sales at Bernardo Fashions. “We did this by making sure we delivered an empowering fit and feel through trend-driven silhouettes and comfort driven, statement-making fabrics such as our take on French Terry, which has been a hit. Our vision is powerfully simple: to give this customer the style and power to make her own statement.”
Branding and marketing for Bernie convey the full diverse energy of the young adult consumer with a focus on self-expression and creativity and content that inspires, empowers and salutes women making an impact.
About Bernie: Bernie is a new outerwear brand for the next generation of style makers. Hailing from the leading eco-friendly outerwear and lifestyle brand Bernardo Fashions, Bernie speaks to the stylish, culturally assertive young adult consumer looking for trend-driven pieces to express her individual style and creativity. Designed and crafted with self-expression, body positivity, comfort, and sustainability in mind, Bernie pieces are made to bring out your truest self.
Visit https://bernardofashions.com/bernie to view the collection