Leading North American Marketing/Advertising Agency Kingstar Launches eBook on Effective TikTok Campaigns

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Digital Campaign Experts Recommend the 2 Second Rule

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Often, the hardest part of building a campaign is knowing where to start, that’s why we have created this eBook to provide readers with information on how to develop a performance- focused TikTok campaign to drive ROI and achieve KPI goals

Kingstar, a leading direct-to-consumer marketing and advertising agency in North America, announced today it has devised an eBook for clients and the general public to guide readers through five tips on how to build an effective TikTok campaign.

“Often, the hardest part of building a campaign is knowing where to start, that’s why we have created this eBook to provide readers with information on how to develop a performance- focused TikTok campaign to drive ROI and achieve KPI goals,” said Geoff Crain, Senior Director, Sales and Marketing, Kingstar.

The advice includes:

  • Limit ad sets -- Start Small. The sweet spot for Ad Sets when launching your new TikTok campaign is between 1 and 2. What's an Ad Set? An Ad set is a group of ads that enables you to choose audience characteristics like gender, age, location and more. Ad sets are a great way of testing marketing to different audiences with the same creative.
  • No one likes Ads. Well not entirely. The secret to TikTok Ads are making them appear as though they are organic and native to the platform. According to HubSpot research, over 90% of users feel Ads are more intrusive now versus 3 years ago. More and more people are becoming ad adverse.
  • Stay on Trend. Trends come and go but taking advantage of a TikTok craze in your ad can provide a major boost to your brands campaign performance.
  • Choosing the right optimization event. This is essential for the success and performance of your campaign on TikTok. We recommend starting with ATC (add to cart) as the optimization event.

“Refreshing your entire creative can be time consuming and expensive, especially if there is talent involved,” said Crain. “We recommend the 2 Second Rule, which focuses on changing the first two seconds of your ad. Research suggests that this is the amount of time you have to grab the user’s attention. This is a simple way to refresh stale creative without breaking the bank or having to wait months for new creative.”

About Kingstar Media
Leveraging the power of television, audio, outdoor and digital, Kingstar Media has established itself as the premium performance marketing agency. For over 20 years, Kingstar Media has prided itself as a leader in performance marketing and direct response. They hold themselves accountable for every media dollar spent by optimizing all campaigns to drive direct & measurable results. Their service first mandate and proprietary reporting tools have made them a top performance marketing agency in North America. Whether building brands, selling direct to consumers, or using direct response as a way to drive web traffic or retail sales, Kingstar has redefined performance marketing. For more information, visit http://www.kingstarmedia.com.

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Frank Tortorici
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