Leading Producer Of Quality Italian Cheeses Invests In US Market With Integrated Communications Campaign

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Monti Trentini retains Colangelo & Partners as Agency of Record

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“We’re excited to partner with Colangelo & Partners to promote our ‘cheeses from the mountain’ and their unique flavors to consumers across the country, with a focus on attracting the attention of younger generations,” stated Maria Vittoria Finco, Marketing Manager, Monti Trentini.

Monti Trentini, a family run business located in the Trentino region of Italy with a long cheesemaking tradition, has chosen Colangelo & Partners, a fine food & wine-focused integrated communications agency, to increase awareness of Monti Trentini and their cheeses, and execute a comprehensive communications strategy in 2023.
The campaign will focus on educating and engaging trade and HORECA audiences as well as new and current consumers through strategic media relations, social media, events and brand partnerships.

“We’re excited to partner with Colangelo & Partners to promote our ‘cheeses from the mountain’ and their unique flavors to consumers across the country, with a focus on attracting the attention of younger generations,” stated Maria Vittoria Finco, Marketing Manager, Monti Trentini. “We’re looking forward to bringing added visibility to our brand story and presenting our products to the most influential press and food trade in the country, which will support our continued growth in the United States, one of our main export markets.”

Colangelo & Partners will work on a range of traditional and new media relations activities to support Monti Trentini. The program is designed to introduce Monti Trentini to American audiences as a strong and reliable brand for food lovers, trade and restaurants, increasing popularity with food service & grocery buyers and keeping Monti Trentini top-of-mind as a legacy cheese producer from the Dolomite Mountains in the Trentino region of Italy. Colangelo & Partners will also be supporting the company’s presence at trade shows and creating brand partnerships.

“We’re looking forward to being strategic and collaborative partners with Monti Trentini,” commented Colangelo & Partners’ president, Gino Colangelo. “Our team is excited to present to key trade influencers and media these high-quality, diverse mountain cheeses, helping the brand tell its story and achieve its goals of reaching new audiences.”

Founded in 1925, Monti Trentini has an especially long tradition in the production of mountain cheeses made from the milk of mountain-grazing cows.

The company has always worked towards helping the mountainous region’s economy, supporting dairy farmers by encouraging grass feeding techniques and emphasizing the care of mountain pastures - all of which are necessary for the upkeep of the mountain environment. Monti Trentini signature products include Grana Padano DOP, several ASIAGO DOP versions (from the pleasant tasting younger style to the older, matured Asiago), Provolone, aged truffle Caciotta and many more cheeses.

To learn more about Monti Trentini, please visit montitrentini.com

About Monti Trentini
Monti Trentini is a family run business with a long history of cheesemaking. The company has been operating in Grigno in the Trentino Region of Italy since 1989 while in Enego, on the Asiago Plateau, the historic Finco Dairy where this family cheesemaking tradition started still operates today. Monti Trentini keeps alive this love of the local territory, environment and high-quality products. The company makes a wide range of cheeses with cow’s milk collected daily from 150 small farms located in northern Italy and has an especially long tradition in the production of mountain cheeses, representing the Italian Dolomite Mountains. Today, the third and fourth generations of the family are continuing the activity in the Grigno dairy within a spectrum of five different departments where experienced and skillful collaborators work.

About Colangelo & Partners
Colangelo & Partners specializes in premium food, wine and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on ‘closing the loop’ between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results.

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Carlotta Ribolini
Colangelo & Partners
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