Leadspace Recognized for Its Data Management and Audience Segmentation Capabilities
PALO ALTO, Calif., Aug. 20, 2024 /PRNewswire-PRWeb/ -- Today Leadspace, a leading provider of customer data platforms (CDPs) and AI-driven B2B marketing solutions, announced that independent research firm Forrester cited Leadspace as a strong performer in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 report. For us, this prestigious recognition underscores Leadspace's commitment to empowering B2B marketing and sales teams with advanced data management, audience segmentation, and AI-driven insights.
The report stated that B2B marketing organizations have long struggled with maintaining both marketing automation platforms for lead-centric strategies and account-based marketing platforms for account-based approaches. This dual-platform approach is resource-intensive and leads to competition for marketing budgets. The convergence of these platforms has led to the emergence of revenue marketing platforms, which combine comprehensive demand and ABM marketing features into a central hub, providing greater efficiency, better integrations, and enhanced data consolidation. Forrester advises B2B organizations to seek revenue marketing platforms that offer data management and identity resolution, seamless orchestration of customer interactions across multiple channels, and robust support for buying group capabilities.
Our Key Highlights About Leadspace From the Report:
- Advanced Buyer Targeting: Leadspace was recognized for its capabilities in buyer profiling and AI-driven audience segmentation. The Leadspace platform excels in resolving and matching individually addressable audiences to known or inferred buying groups, enabling precise targeting and personalized engagement strategies.
- Data Management and Unification: Leadspace was given the highest score possible in the data management criterion, and scored very well on its hygiene, and unification capabilities, according to the report. The platform integrates and unifies first-, second-, and third-party data sources to create comprehensive customer profiles, facilitating effective engagement and data-driven decision-making.
- Vision: The report also cited Leadspace's vision for self-driving campaigns and revenue automation, aligning well with Forrester's vision of adaptive marketing programs.
- Customer Care and Strategic Alignment: Reference customers highlighted Leadspace's robust data modeling, customer care, and strategic alignment capabilities.
"We are honored to be recognized as a Strong Performer. Targeting is everything when it comes to revenue marketing. Leadspace's data management and audience segmentation capabilities deliver best-in-class targeting and sets us apart from the competition." said Marge Breya, CEO of Leadspace. "If you are aiming at the wrong target, all the orchestration in the world is meaningless. Leadspace is committed to providing B2B organizations with the most advanced data management and AI-driven insights to take the guesswork out of sales and marketing."
Please access the Forrester Wave: B2B Revenue Marketing Platforms, Q3 2024 report on the Forrester website.
For more information about Leadspace and its innovative B2B revenue marketing solutions, visit http://www.leadspace.com.
About Leadspace
Leadspace is the leading Revenue Automation company. The company powers leading enterprises like Microsoft, Salesforce and Nvidia to find, create and accelerate closeable business. The Leadspace Drive platform uses tens of thousands of buying data signals to build and operationalize a company's total addressable market, ideal customer profile, fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com, connect with us on LinkedIn, Facebook and follow us on Twitter.
Media Contact
Carole Gum, Leadspace, (408) 930-9992, [email protected], www.leadspace.com
SOURCE Leadspace
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