Leadspace Recognized by Independent Analyst Firm as a Leader among B2B Marketing Data Providers, as Industry Moves Towards Comprehensive Data Platforms
The report notes - "Data is Now the Foundation of All Successful B2B Marketing and Sales"; Gives Leadspace highest marks possible in the product vision and roadmap criteria.
SAN FRANCISCO, Sept. 26, 2018 /PRNewswire-PRWeb/ -- Leadspace, the first Audience Management Platform for B2B Sales and Marketing, has been designated by Forrester as a leader in its reports, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.
The report, released this month, highlights the growing importance of data in B2B Sales and Marketing, listing "Three strategic catalysts [that] have raised the importance of data and the insights it engenders cementing its place as the foundation for all successful B2B marketing and sales." Summing up why data has become so crucial, Forrester notes in the report: "Account-based engagement is built on it (data); customer marketing requires it; [and] customer obsession is impossible without it."
Building a data-agnostic data management platform is the optimal strategy for long-term success, according to Forrester. The report states that Leadspace "leverages AI and analytics...to create rich account and contact profiles for use across the martech and sales stack."
"Whether driving an ABM or inbound marketing approach, data and AI are the foundation of success to identify the right accounts, buying groups and personas, surface relevant fit, behavior and intent signals" said Doug Bewsher, CEO Leadspace. "B2B Marketers are increasingly turning to Customer Data Platforms as the foundation for all marketing and sales."
"Customers want both the right data and intelligence as well as integration into their current marketing and CRM systems. An integrated solution enables our customers to bring the best data and insights into their existing workflows to speed execution and ROI." Amnon Mishor, Co-founder and CTO "Leadspace can claim industry giants as customers due to the powerful and comprehensive data management platform the team has built."
Forrester concludes in its vendor profile, "Leadspace is a best fit for B2B marketers looking for a data platform with advanced data integration and management capabilities."
About Leadspace:
Leadspace's Audience Management Platform enables B2B companies to better engage customers and drive faster growth by allowing marketers to find and know their audiences. As internal and external data multiplies, Leadspace uses AI to provide a single source of truth across all sales and marketing data, identify net new account and individuals, and recommend the best marketing activities. Updated in real time, data and intelligence remains constantly accurate and actionable and can be consistently used across sales, marketing and advertising channels. Based in San Francisco and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo. For more, visit: http://www.leadspace.com
To learn more about Leadspace's position within the Forrester Wave for Marketing Data, check out our blog post: http://bit.ly/2NMyZlC
Like this story? Tweet this: @Forrester names @Leadspace a Leader in #B2B #Marketing Wave. Get the report now http://bit.ly/2MYhbP3
SOURCE Leadspace
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