Bunion Bootie Uses Lean Startup Method and Continually Seeks Feedback from Customers

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Bunion Bootie collects customer feedback to iterate and test new bunion treatment options.

[Our] customer is able to experience the new model, provide feedback, and consequently change the outcome of the product design.

The maker of the very popular Bunion Bootie continues to actively seek feedback from their loyal customers, with the intention to expand upon their current product line. Bunion Bootie believes bunion sufferers deserve more than just idle product success and wishes to maximize customer satisfaction by implementing “agile development” – an interactive and intense product review cycle – where the customer is able to experience the new model, provide feedback, and consequently change the outcome of the product design.

Feedback provided through various mediums including product surveys, customer service interactions, and direct contact confirm that Bunion Bootie customers love the current design (and repeat purchases are at an all-time high), and Bunion Bootie plans to continue testing, measuring incremental changes and improving its product, in order to provide the very best in non-surgical bunion treatment.

As each new product design is developed, prototypes are shipped to selected customers within a focus group, and feedback is carefully measured and analyzed. Research has proven that, by using “Lean Startup” methodologies, companies such as Bunion Bootie can reduce the risk of unpopular or inefficient products and meet the needs of its customers. At the time of this release, Bunion Bootie did not have a launch date for their new products, but suggests that anyone wishing to be notified of new product availability should sign up on the company’s email list.

Bunion Bootie, established in 2011 by a small group of bunion sufferers who came together in search for an effective non-surgical treatment for bunions, is the perfect answer for people who must stay on their feet for prolonged periods. Office professionals, shift workers, athletes and users worldwide have discovered Bunion Bootie. Bunion irritation, if left untreated, can result in blisters, swelling, tenderness, and bursitis. At only 0.4mm thick, Bunion Booties fit comfortable in almost any shoe (including high heels and running shoes), and is made with odor and bacteria resistant materials.

Learn more or purchase Bunion Bootie products at https://www.bunionbootie.com.

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since: 06/2011
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