Learn How Cleva Sucked Up New Customers By Leveraging a Legacy Housewares Brand with Script to Screen

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April 22 Webinar to Showcase Innovative Strategies and Techniques to Maximize Profits When Launching a New Product

Discover the elements that launched the new line of Kenmore vacuums to immediate success. In the webinar, Dan will share his expertise highlighting how putting to use what worked magnificently for a longtime brand winner for a new similar product is a recipe for success.

In the latest in a series of #ThoughtLeaderThursday webinars hosted by integrated Direct Response agency and infomercial production company Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Dan Bilger, VP Marketing/Product Development, Cleva North America, to highlight how to use a legacy brand, like Kenmore, to launch a new product.

What is the best way to launch a completely new product into a crowded housewares product category? Would it help if you had a venerable and trusted name brand to back up that product up with? That is the question Cleva North America was asking when they were looking to launch the Kenmore line of floorcare products.

In this webinar, to be held on April 22, 2021 at 11:00 AM PT/ 2:00 PM ET, attendees will learn:

  • How to use a legacy brand to launch a new product
  • Which DTC current marketing channels and techniques are being used today?
  • What sales strategies should houseware brands be deploying

To register for this complimentary event: https://www.scripttoscreen.com/kenmore-webinar/

Kerry said: “Discover the elements that launched the new line of Kenmore vacuums to immediate success. In the webinar, Dan will share his expertise highlighting how putting to use what worked magnificently for a longtime brand winner for a new similar product is a recipe for success.”

Kerry serves as Executive Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. 

With more than 20 years of experience in consumer durable goods marketing and product development, Bilger is an executive with a proven track record of leading well-known brands to category dominance through disruptive product innovation, creative messaging and trendsetting go-to-market strategies. At Cleva, he is responsible for managing their Kenmore portfolio of floorcare products. Last year, Bilger oversaw the launch of the Kenmore Intuition, which has broad distribution across all major retailers, driven by a Direct Response TV and digital campaign to drive awareness of the exciting new technology.

About Script to Screen 
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as  AAA, Amazon, Bare Escentuals,  Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac,  Guthy-Renker, Hoover,  Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.

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Frank Tortorici
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