LEGO® Wear by KABOOKI partners with Commerce Canal for multi-year United States Distribution of Kids Outerwear Collection

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LEGO® Wear Kids Outerwear launches in the United States through KABOOKI and Commerce Canal

LEGO® Wear

We couldn’t be more thrilled to partner with one of the world’s top-100 iconic brands providing innovative, technical and most importantly cool products in the Kid’s category.

KABOOKI, the Danish company behind LEGO® Wear, announced today the beginning of a partnership with Commerce Canal. LEGO® Wear is functional active play wear clothes for kids between 0-14 years old. The partnership gives Commerce Canal multi-year US distribution rights for the LEGO Wear by KABOOKI Outerwear collection.

“Our partnership with Commerce Canal emphasizes our long-term commitment and dedication to bring LEGO® Wear by KABOOKI clothes and experiences to kids of all ages. Our collections mixed with Commerce Canal’s expertise, market knowledge, and technology, provide a memorable customer experience for parents and children throughout the United States” says CEO of KABOOKI, Christopher Silcowitz.

Ryan Craver, Chief Executive Officer of Commerce Canal, states - “We couldn’t be more thrilled to partner with one of the world’s top-100 iconic brands providing innovative, technical and most importantly cool products in the Kid’s category. Our strong portfolio of traditional brick & mortar retail partners, mixed with leading-edge e-commerce and marketplace capabilities ensures product availability throughout the United States.”

LEGO® Wear by KABOOKI TEC Outerwear is high-quality outerwear that has carefully considered features to ensure that kids can play outsid0e well-protected against all weather conditions. All material and fabrics are carefully selected for this collection to ensure the highest level of durability and security.

The LEGO® Wear by KABOOKI outerwear collection consists of:

  • Jackets
  • Ski Pants
  • Snowsuits
  • Soft-shell jackets
  • Fleece mid-layers
  • Accessories including hats, gloves and mittens

All items from the outerwear collection will be available throughout the United States beginning in August 2019.

ABOUT LEGO® WEAR by KABOOKI:
LEGO Wear by KABOOKI is functional, active play wear for kids between 0-14 years in premium quality. KABOOKI is the company behind LEGO Wear based in Herning, Denmark. Besides the HQ, KABOOKI is represented in Germany, China and India. KABOOKI was founded in 1993 and ever since, the LEGO Wear brand has been the biggest and main brand.

ABOUT COMMERCE CANAL:
Commerce Canal is a New York City based agency providing retail, distribution, licensing and ecommerce services for over 50 brands across the world. Distribution includes Amazon, Costco, Kohl’s, Macy’s, Nordstrom, Zappo’s and many others. Commerce Canal’s mission is to showcase, protect and enhance products whether in brick and mortar stores or online.

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Birgitte Holgaard Langer
KABOOKI
+19177331226
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Ryan Craver
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