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Lennar Announces Richelle Smart Selected to Serve as Director of Sales for the Company's Palm Atlantic Division

South Florida's No. 1 homebuilder Lennar announced that real estate expert Richelle Smart has joined Lennar Palm Atlantic Division as director of sales. Smart brings more than 20 years of new home sales, marketing and brokerage experience to this integral, team-centered role focused on helping to ensure families and individuals throughout the region find their Lennar dream homes.


News provided by

Lennar Palm Atlantic

Feb 05, 2019, 13:00 ET

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Lennar Palm Atlantic Director of Sales Richelle Smart
Lennar Palm Atlantic Director of Sales Richelle Smart

PALM BEACH GARDENS, Fla., Feb. 05, 2019 /PRNewswire-PRWeb/ -- Top South Florida homebuilder Lennar is pleased to announce the addition of real estate expert Richelle Smart as director of sales for Lennar Palm Atlantic Division. Smart brings more than 20 years of extensive experience in new home sales and marketing, as well as an in-depth brokerage background, to the team. As director of sales, Smart will be responsible for crafting and implementing wide-reaching sales strategies. She will also oversee day-to-day management of the division's sales teams across the region.

"We are thrilled to welcome Richelle Smart to our growing and dynamic team as director of sales," said Dan Grosswald, Lennar Palm Atlantic Division President. "Richelle provides a unique combination of irreplaceable experience and motivating energy that is necessary to effectively lead our highly-dedicated team of sales professionals."

Richelle provides a unique combination of irreplaceable experience and motivating energy that is necessary to effectively lead our highly-dedicated team of sales professionals.

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Throughout her career, Smart has served in a wide variety of key roles in the real estate industry. Most recently, Smart worked as sales and marketing manager for D.R. Horton. Prior to that, Smart served as a broker and realtor team lead for Re/Max Realty Consultants and as an area sales and marketing manager for K. Hovnanian Homes.

Along with a demonstrated history in sales in the new home industry, Smart has extensive and specific talents focused on analyzing the market and using appropriate strategies in order to secure lasting sales results.

Originally from North Carolina, Smart has lived in Florida for several years and is licensed as a real estate broker in both states.

About Lennar

Lennar Corporation, founded in 1954, is one of the nation's largest builders of quality homes for all generations. The Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of the Company's homes and others. Lennar's Rialto segment is a vertically integrated asset management platform focused on investing throughout the commercial real estate capital structure. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. Previous press releases and further information about the Company may be obtained at the "Investor Relations" section of the Company's website, http://www.lennar.com.

SOURCE Lennar Palm Atlantic

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