LensDirect Launches 'We see you, heroes' Initiative to Thank Frontline Workers

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LensDirect to offer exclusive discounts on vision care products to Healthcare Workers, First Responders, Active/Inactive Military, and Teachers.

An initiative to thank those that take care of us.

"We're proud to take some of the burden off our national heroes, and help them see clearly." says Ryan Alovis, CEO of LensDirect.

LensDirect, a leading online retailer of vision care products is proud to announce the launch of the, 'We see you, heroes' initiative.

The 'We see you, heroes' initiative will offer exclusive discounts to all frontline workers who are giving back to their community daily.

To carry out this campaign, LensDirect has selected ID.me for its group verification service to enable an exclusive 20% discounts and free shipping on contact lenses, eyeglasses, sunglasses, lens replacement to frontline workers. Active military, veterans, nurses, doctors, first responders and other healthcare workers can receive their exclusive offers at LensDirect after verifying their eligibility.

ID.me's group verification service enables consumers to demonstrate proof of occupation in professions such as healthcare and emergency services fields. The verification process takes just a few minutes and once completed enables nurses, doctors, EMTs and paramedics to access exclusive promotions, offers, and VIP experiences available on LensDirect.

"The 'We see you, heroes' campaign is designed to help those that take on tremendous personal risks as they help us day-to-day." said Ryan Alovis, CEO of LensDirect. "We're proud to take some of the burden off our national heroes, and help them see clearly."

“We are honored to be part of the heroes program to help with eligibility verification,” said Blake Hall, CEO and Founder of ID.me. “It is great to see a leading brand like LensDirect recognize the efforts of the healthcare, military, first responder, and teacher communities to keep our world safer and brighter as we navigate through these troubling times.”

This announcement follows a series of exciting news for the nationally recognized vision care company, as they recently launched a Lens Replacement service (new lenses for your existing frames), Delancey Street Eyewear (premium eyewear at affordable prices), and Buy now and Pay Later (4 interest-free payments).

For more information on LensDirect, please visit the company's website or follow them on Facebook.

About LensDirect

Founded in 1992, LensDirect is a leading online retailer of vision care products. The New York based company operates with a customer first mentality, and because of that they've grown into one of the highest rated online retailers in the country. LensDirect sells a variety of vision care products ranging from name-brand contact lenses, eyewear, and eyeglass lens replacement services.

About ID.me

ID.me simplifies how individuals prove and share their identity online. Its next-generation identity platform provides identity proofing, authentication, and group affiliation verification for organizations across sectors. ID.me's technology meets the highest federal standards for online identity proofing, authentication, KYC and AML requirements and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. More than 20 million users and over 400 organizations use ID.me to verify identity, including healthcare organizations, federal and state government agencies, financial institutions, retailers and nonprofits.

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Dale Kim
@LensDirect
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