LEO Learning and Watershed Release 5th Annual Measuring the Business Impact of Learning Report

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Five years on from its launch, the annual ‘Measuring the Business Impact of Learning Report’ from LEO Learning and Watershed is now live. Reflecting on five years of industry research and the impact of the COVID-19 pandemic, this report delivers insights from some of the industry’s top experts.

LEO Learning and Watershed's annual learning measurement survey has reached over 1,700 global L&D leaders to assess a range of topics surrounding learning measurement

What the results clearly show us is the pervasive importance of measuring the business impact of learning. Even with the challenges and pressures of the global pandemic, those with measurement strategies in place have thrived and many of those without still consider it a top priority.

LEO Learning, a market leader in global learning strategy, content, and technology, alongside Watershed, industry leader in learning measurement and data analysis, have come together for their fifth annual ‘Measuring the Business Impact of Learning’ report.

Since launching five years ago, the survey has reached over 1,700 global L&D leaders to assess a range of topics surrounding learning measurement including:

  • Executive pressure to measure the business impact of learning
  • Budgets, tools, and capabilities
  • Barriers to effective learning measurement
  • How L&D departments are evaluated
  • The impact of big data

Additionally, in this year’s survey, participants were asked to share the main impact the COVID-19 pandemic has had on their departments, targets, and priorities.

As well as a breakdown of the survey results, this report includes insights from industry experts Piers Lea (Chief Strategy Officer at LEO and Watershed’s parent company, Learning Technologies Group plc) and David Ells (Managing Director of Watershed).

These insights cover topics such as the importance of maintaining measurement, the impact of disruptive global events, and the key differences between Return on Investment (ROI) and Return on Expectation (ROE)—and why organizations should focus on the latter.

Piers Lea, Chief Strategy Officer at LTG said: “What the results clearly show us is the pervasive importance of measuring the business impact of learning. Even with the challenges and pressures of the global pandemic, those with measurement strategies in place have thrived and many of those without still consider it a top priority. We’re excited to have reached the five-year milestone of this report and have the opportunity to reflect on what has changed, and what hasn’t, since we first launched.”

David Ells, Managing Director at Watershed said: “In addition to the continued importance of having a measurement strategy in place, one interesting deviation from previous years is that ‘learner satisfaction’ has a much higher emphasis in measuring success.

“We’ve previously characterized learner satisfaction as a basic measurement, but it takes on new importance this year in light of a bigger potential trend—that many roles have shifted to be location-independent, giving employees more career choices and causing employers to differentiate more in terms of a people-first approach.”

To access LEO and Watershed’s fifth annual Measuring the Business Impact of Learning Report for free, click here.

About LEO Learning
LEO Learning believes that technology-enabled learning innovation has the power to deliver transformational results. Our purpose is to help clients deploy learning technology to deliver outcomes precisely aligned to their business goals. Backed by more than 30 years of experience, we design engaging learning architectures that fit seamlessly into businesses and improve performance throughout the entire organization.

LEO Learning has the deep understanding of learning design and technology, and pioneering creative approach, necessary to drive learning transformation.

LEO Learning is part of Learning Technologies Group plc’s award-winning group of specialist learning technology and talent businesses.

For more, visit leolearning.com.

About Watershed
Founded in Nashville, Tenn., in 2016, Watershed is dedicated to changing the world of learning by helping corporate L&D departments get more from their initiatives. This includes a customizable SaaS-based learning analytics platform that assesses the impact and effectiveness of corporate learning programs and helps maximize investments in learning.

Made possible by xAPI, Watershed enables users to explore their learning data in one place and measure how L&D programs impact their organizations. Since its founding , this high-growth organization has developed a portfolio of Fortune 500 global clients—such as Visa, Verizon, PwC, Caterpillar, and more.

Watershed is part of Learning Technologies Group plc’s award-winning group of specialist learning technology and talent businesses.

To learn more, visit watershedlrs.com.

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Jared Orlin
@leolearning
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