Leverage Lab, LLC Secures Investment, Announces New Chairman

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Kansas City-based Marketing Technology Services Agency Looks to Continue Explosive Growth

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The funds will be primarily used for strategic hires to help better serve our clients and software development to give our clients even more powerful insights into their audiences, customers, and first-party data.

Leverage Lab announces today that it has received a substantial investment from Kansas City-based entrepreneur Major Baisden. The company plans to use the funds to expand its services, develop new technology offerings, and add key personnel. Baisden will be an active investor, serving as the company’s Chairman.

“This infusion of capital comes at a perfect time for us,” says Leverage Lab CEO AnnMarie Wills, who co-founded the company in 2017. “The funds will be primarily used for strategic hires to help better serve our clients and software development to give our clients even more powerful insights into their audiences, customers, and first-party data.”

“We built Leverage Lab to empower media companies to grow and engage their audiences and create innovative marketing products through the strategic use of their first party data,” says Leverage Lab COO Matt Bramble. “This deal will allow us to not only offer these services to more companies but also give them more tools to fully activate their data. Adding someone like Major is icing on the cake.”

“I am thrilled to be a part of the Leverage Lab team,” says Baisden. “Leverage Lab’s management team has done a phenomenal job building a 7-figure company in just two years. I look forward to helping them continue their explosive growth while maintaining the tremendous results they deliver for their clients. It is rare to find companies with this mix of domain expertise, a positive and open work culture, and dedication to the customer.”

About Leverage Lab

Leverage Lab is a Customer Engagement Agency specializing in creative data & technology solutions that empower brands to engage and monetize audiences by building meaningful customer relationships through personalized experiences. We help you Leverage the Unique Value of Your Audience.    

About Major Baisden

Major Baisden has over 18 years of years of diversified management experience in business to business services companies. An overachiever, Major generated hundreds of millions of dollars in wealth in company exits before the age of 35. Major serves as the Co-Chairman of the OK Program, a non-profit focused on helping African-American boys and men transform their communities. Major also is the co-owner of Kansas City restaurant Tannin Wine Bar & Kitchen.

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