Lew Echlin, Prior Executive of Ford Motor Company, Motormindz, and Lucid, joins iFrog Automotive Marketing Solutions, the only Automotive Marketing Agency Born in a Dealership®, C-Suite to continue its growth trajectory.
EASTON, Md., Oct. 11, 2024 /PRNewswire-PRWeb/ -- Effective October 7, 2024, iFrog Marketing Solutions (https://www.ifrog.com), the only comprehensive performance-marketing agency "Born in a Dealership®", has appointed Lew Echlin to a newly-created role as Chief Growth Officer ('CGO'), joining our "C"-Suite.
"Lew's infectious positive energy, wealth of knowledge, relationships, and next-level forward thinking will add tremendous value, not only to our team, but more importantly to our partners. He checks all the boxes. I am really excited to have him join our already amazing team and continue on our amazing journey," stated Kyle McCracken, Chief Executive Officer at iFrog Marketing Solutions.
In this position, Lew will leverage and add to iFrog's highly-effective and collaborative approach, processes, people, and technologies to accelerate the growth and adoption of iFrog as THE agency of choice among Dealerships, Dealer Groups, Dealer Advertising Associations, and OEMs for proven, efficient, and powerfully-effective retail marketing and sales promotion.
Lew joins the iFrog Executive Leadership team following:
- Two decades with the Ford Motor Company, including Marketing and Sales leadership roles spanning three continents and across the United States, including Head of US Marketing Communications, Regional Retail Marketing, and Global Product Marketing for Bronco and Mustang. Here he capitalized on collaborative ideation and pre-planning directly with Ford Dealers to produce successful launches, retail sales promotions, and landmark Dealer/Company policy agreements.
- Multiple years with Motormindz Consulting, where he was appointed to Senior Vice President of Partner Development, architecting and executing launch and business development for automotive-related SaaS companies, yielding pandemic-era growth among Dealerships, Dealer Groups, and OEMs across all major automotive brands.
- Most recently, Lew was a senior executive with EV-startup Lucid Motors as Head of Launch, Product Marketing, and Marketing Analytics, the three disciplines he leveraged to build strong collaboration with the Sales organization and re-position and broaden the Lucid brand's value proposition and incentives. This repositioning and performance marketing campaigning produced record 1st half sales in 2024, despite significant headwinds in the EV category.
Above all, Lew highly prizes iFrog's "Born in a Dealership®" mantra, crediting 100% of his own career results with "listening to the Dealer if you really want to know what is happening in the marketplace."
Lew is an avid guitarist/songwriter, kayak angler, and dining fan. He and his wife, Jill, reside in rural Romeo, Michigan, with their two horses and three dogs. They have four children from ages 15 to 20, including a rock guitarist (Turner), college rugby player and student of child development (Lewis V), artist and outdoors person (Mia), and mountain biking and powersports enthusiast (Wes).
Further Information, please contact:
Kyle McCracken
CEO, iFrog Marketing Solutions
917-902-4378
About iFrog Marketing Solutions:
iFrog Marketing Solutions is an innovative, forward-thinking marketing solutions company located at 101 Bay Street Suite A, Easton, MD 21601. We are a diverse group of forward thinkers that seek to be an extension of your business. We have shared values, maintain strong relationships, and always bring fresh ideas to the table. We are committed to driving success for your business, and at the end of the day, we are here to have fun and be good humans.
To learn more about iFrog's offerings, visit https://www.ifrog.com
Media Contact
Lisa Hubbard, iFrog Marketing Solutions, 1 410-673-8278, [email protected], https://www.ifrog.com
SOURCE iFrog Marketing Solutions
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