SAN FRANCISCO, Dec. 11, 2018 /PRNewswire-PRWeb/ -- Aki Technologies announced today the launch of a new mobile moment ad campaign with luxury automaker Lexus. Executed in partnership with Walton Isaacson agency, the video campaign uses Aki's moment marketing science to build awareness of the Lexus ES and Lexus RXL models among Hispanic, African American and LGBTQ audiences. This marks the third multicultural Lexus LDA campaign powered by Aki's moment targeting and insights, with more than six million impressions already delivered in previous campaigns.
"We chose to work with Aki because they recognized early on how the integration of artificial intelligence would yield an enhancement in consumer insights beyond the conventional technology stack of most Demand Side Platforms," said Albert Thompson, Digital Strategist at Walton Isaacson agency. "Aki's moment targeting has now been enhanced with store visit tracking capabilities which provide consumer insights into retail level attribution. Their platform signifies a new era in location analytics to help agencies and brands uncover the nuances in consumer behavior across different audience segments."
At a time when consumers are inundated with marketing—as many as 110 minutes a day, according to PQ Media—it's not easy to capture attention. Aki addresses the challenge by analyzing the full spectrum of mobile data signals, combined with third-party data, to map which moments — such as Coffee Break, Morning Commute, or Night at Home Moments —present the strongest opportunity for engagement, and optimize targeting, ad formats and creative accordingly.
For Lexus, Aki identified the optimal moments for each multicultural audience segment in specific regions, observing variations such as which moments drove the highest engagement rate and completion rate for video. Furthermore, the partnership with Aki has served as an integral component to the existing in-market strategy to identify those who have displayed "true interest and intent" to not only consider, but ultimately purchase a Lexus vehicle. Aki's artificial intelligence platform has the ability to cross reference consumer behaviors in physical and digital channels in order to draw correlations for the Lexus brand.
The new campaign continues the mission to map audience receptivity across segments, this time reaching multicultural audiences in Baltimore, Philadelphia and Houston. To optimize performance, Aki caters messaging dynamically to each segment's in-the-moment mindset, with video ads served during "lean back" moments—those moments when consumers have the time to engage with long-form ad experiences—and standard banners as a cost-efficient means of driving "lean forward" consumers to the dealership. Aki also integrated third-party data in its moment targeting framework in order to reach those who had visited dealerships or engaged with the brand on social media.
"Because consumers need to navigate an unprecedented volume of information today, marketers that factor in the level attention available during a given moment have a meaningful competitive advantage," said Scott Swanson, CEO and cofounder of Aki Technologies. "We created Aki to uncover those patterns of ad receptivity and we're excited to work with brands, like Lexus, that recognize the value that comes from a more precise and empathetic approach to mobile marketing."
Mobile Marketer first reported this story.
About Aki Technologies
Aki Technologies helps brands personalize advertising through the power of mobile moments. Through its unique methodology, Aki uncovers patterns in mobile behavior to give brands an unprecedented view of consumer needs and wants as people move through their days. Leading brands use Aki's moment marketing science to inform strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. The company has offices in San Francisco, New York, Boston, Los Angeles, Chicago, Bentonville and Detroit. To learn more about the company visit https://www.a.ki.
SOURCE Aki Technologies
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