Liberty Global Logistics Launches New Website with Digital Silk to Showcase Rich Corporate Legacy & Logistics Services

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Creative agency Digital Silk announces a new corporate website launch for a leading shipping and logistics management company, Liberty Global Logistics. The website showcases the company’s 150 years of experience in logistics management, as well as allows users to plan shipments by consulting live schedules.

Liberty Global Logistics website homepage by Digital Silk

Liberty Global Logistics Homepage by Digital Silk

Our designers have managed to translate LGL’s robust offering and legacy into a clean, search-friendly website with effective messaging and optimized user experience.

Digital Silk, a creative digital agency, has launched a new corporate website for Liberty Global Logistics (LGL), US-based multimodal transportation and logistics company.

The new dynamic website provides an improved user experience while highlighting the company's 150-year legacy and expertise in managing commercial and US government cargo transportation.

Website visitors can easily browse LGL’s fleet of Ro/Ro and charter vessels, US flag services including logistics management and relevant certifications.

Digital Silk’s user experience goal was to increase on-site quote and booking requests by facilitating shipment planning. The agency developed a detailed conversion funnel and mapped the user journey with strategically placed calls-to-action (CTAs), allowing users to view the LGL’s schedule and reach customer support with a single click.

Adding to the simplified user experience is LGL’s new user interface (UI). To evoke the company’s US ownership and origins, and its long-standing presence in the industry, Digital Silk’s designers opted for a traditional blue and red palette. They created a clean layout with web-friendly typography, skimmable content and subtle motion effects placed against the images of LGL’s fleet.

“Our designers have managed to translate LGL’s robust offering and legacy into a clean, search-friendly website with effective messaging and optimized user experience. As a result, in just a month, the company has started seeing a rise in their engagement metrics, from time on site to the click-through rate. Organic traffic and conversion rates are following suit – a testament to the power of SEO and conversion funnel optimization, " said Jamie Maloney, client partner at Digital Silk

About Digital Silk:
Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.

About Liberty Global Logistics:
Liberty Global Logistics LLC (LGL) is a United States based multimodal transportation and logistics company, as well as a Voluntary Intermodal Sealift Agreement participant, specializing in heavy equipment and rolling stock utilizing a fleet of Pure Car/Truck Carriers (including two modern U.S. flag vessels) and multi-purpose carriers.

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Emma Debeljak
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