Lickimat From Innovative Pet Products Wins 2021 Pet Independent Innovation Award

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Annual Awards Program Recognizes Top Companies, Services and Products Within the Global Pet Industry

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During Covid LickiMat has been adopted as an invaluable distractor for pets while more people have been working from home, especially during video calls - Hazel Clarke, co-owner of Innovative Pet Products

Innovative Pet Products Pty Ltd, developers of unique pet products to help improve your dog or cat's health and well-being, today announced that LickiMat® has been selected as winner of the “Feeding Accessories Product of the Year” award from the 3rd Annual Pet Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the pet industry.

LickiMat is an alternative to a pet bowl and slow feeders. It has been quickly adopted by pet owners as a whole new way to feed cats and dogs. Invented in Australia, LickiMat is a unique and versatile range of products designed by vets.

LickiMat is designed to encourage repetitive licking. The licking action helps to release endorphins, which helps to calm, distract, entertain and reduce anxiety. The products are perfect for stressful events such as firework season, road trips, grooming and vet visits.

Additionally, the LickiMat Wobble™ helps slow down feeding to make mealtimes more enriching, while also cleaning the tongue and promoting fresh breath and good oral health. It works well as a slow feeder when using raw and wet food, and provides innovative options when foods and treats are frozen. It is made from natural plant-based rubber and is 100% dishwasher safe. The wobbling action is more engaging as it takes the dog longer to eat. The inside of the Wobble is covered with rounded nubs to stimulate the dog’s tongue. Lastly, Wobble can be inverted and used as a licking dome with soft food like yogurt, mashed banana, and peanut butter.

“During Covid LickiMat has been adopted as an invaluable distractor for pets while more people have been working from home, especially during video calls. Wobble has also been adopted by pet parents as an alternative to doggy birthday cakes. Pet parents get very creative using an inverted Wobble to make lickable cakes in the form of soccer balls, Christmas puddings and Halloween eyeballs!” said Hazel Clarke, co-owner of Innovative Pet Products. “We are so excited to receive this award from Pet Innovation! With so many amazing products on the market, we are proud to be recognized as contributing something valuable to our beloved pets.”

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Collars/Leashes/Harnesses and Retailers & Services. The 2021 Pet Innovation Awards attracted more than 1,250 nominations from around the world.

“Pets are spending more time with their pet-parents than ever. Like actual children, it’s great to have distraction and time for self-enrichment - especially for our pets. Used correctly, LickiMat is used as a training aid, a stress and anxiety reliever, a healthy distractor, and provides your pet with fun and enrichment.” says Travis Grant, Managing Director, Independent Innovation, “LickiMat® and LickiMat Wobble™ from Innovative Pet Products are really the first ever boredom buster anti-anxiety feeding mat products in the world. They've created a whole new category in the pet retail market. Congratulations on being the winners of the ‘Feeding Accessories Product of the Year’ award.”

LickiMat is recommended by vets, dog trainers and animal behaviorists worldwide.


About Innovative Pet Products
We are pet owners. We love our pets. We are passionate about the magic of pets.
We are the designers of OH Bowl®, ThroBizz®, LickiMat®, Slodog® and a range of other innovative products.

We are an Australian-owned company. We hold the trademarks, design registrations, patents and patent applications for all of our products.

In addition to the exquisitely unique designs that embody our products for the benefit of pets and pet owners, our packaging designs and graphics create the maximum impact possible in the display of our products whilst making them efficient for both retail display as well as shipping. Our products are non-toxic, recyclable and environmentally friendly. We do things smarter and better.

About Pet Innovation
The Pet Independent Innovation Awards program is part of The Independent Innovation Awards program which is devoted to recognizing and honoring only the most innovative companies, services and products. The Pet Independent Innovation Awards provide public recognition for achievements within the rapidly expanding Pet industry. Award winning companies and products include Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more.
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