Our adaptive music platform creates unique, real-time soundtracks for every journey.
LONDON (PRWEB) May 21, 2020
LifeScore, the AI-augmented adaptive music platform, today announced that it is providing the live, adaptive soundtrack to the Emmy® and Peabody Award-winning show Artificial, which will premiere tonight (Thursday, May 21 at 6pm PT/9pm ET) exclusively on Twitch. This is the public debut of the LifeScore platform’s capabilities.
Artificial is a live, interactive sci-fi series, back for a third season of 12 two-hour episodes. The show will follow a new artificial intelligence being guided by an idealistic young scientist named Elle on a live-streamed journey to become human — with the help of the audience.
The LifeScore-created musical score will react to the plot as it evolves according to audience input by analyzing expressions of emotion from viewers discussing their experience in the live chat.
LifeScore was first incubated at Abbey Road Studios, where much of the source music is recorded and mixed. The company’s platform is being deployed across various commercial applications today. With many more new music experiences being built, the ability to soundtrack life’s journey in real-time is becoming a reality.
“Artificial is the ideal public debut for the company, showcasing our platform technology,” said co-founder and CEO Philip Sheppard. “LifeScore can do wonders for streaming platforms, movies, TV shows, and video games. But we make just as much sense in retail, travel, transportation, wellness and experiential environments. LifeScore creates a fresh, emotive soundtrack from human-composed and human-recorded music that never plays out the same way twice.”
LifeScore is Sheppard’s brainchild. He is a renowned film-score composer with over 60 titles to his credit, having produced global music projects including the 2008 Olympics Closing Ceremonies, all of the world’s national anthems for the 2012 Olympics, the Rugby World Cup, the Tour de France and the Montreal Grand Prix. As a virtuoso cellist, Philip has played with artists ranging from David Bowie to Pretty Lights and Odesza, and served as a creative consultant for companies like Google, Deloitte, and IDEO.
“This season will raise the bar of what interactive scripted storytelling can be,” said three-time Primetime Emmy® Award-winning Bernie Su, who is also executive producer and showrunner of the series and founder of 96 Next. “We’re involving the audience in massive creative decisions such as casting and the shaping of characters. They’ll also be able to influence the series’ musical score in real time using the LifeScore AI technology. They have been a transcendent addition to the interactive experience of our series. As storytellers we preach making the audience consequential to the experience, and LifeScore will give our viewers a way to impact the series that has never been achieved before.”
“LifeScore is a new way to experience music,” said co-founder, CTO, and VP of Design Tom Gruber. “Our adaptive music platform creates unique, real-time soundtracks for every journey. We use human-composed and human-recorded building blocks, which are then processed by our proprietary AI platform to generate soundtracks that adapt to a listener’s environment and inputs, creating an authentic and interactive musical experience that is unique every time you engage it.”
The LifeScore process starts with world-class composers and musicians composing and performing music that is organized as composable building blocks. The technology weaves these materials into music that suits a purpose, to help the listener feel something. The sounds that comprise the music are not computer-generated.
“They sound like real instruments played by talented musicians because that is exactly what they are,” Sheppard continued. “When the music is experienced, it is assembled by our platform via our proprietary method of Cellular Composition. This method is based on techniques used by professional composers, so the resulting music sounds like a custom score is being written and performed for you in real time. We’ve assembled a team of incredible composers, musicians and technology leaders who have come together to deliver a whole new music experience to the world.”
The music industry calls this class of technology adaptive music, distinguished from generative music, in which the computer generates all of the sounds and compositional elements.
LifeScore is unique in the quality of its musical building blocks, its methods for representing and applying compositional ideas, and its ability to adapt to the listener’s input in real time with music that sounds as if it were written for that purpose. LifeScore can create immersive musical experiences in any space (physical or digital), for any product or any brand that can adapt to measurable inputs (including movement, colour, flavour, smell, touch).
“The result is the best of human and machine contributions,” Gruber emphasised. “This is the core of humanistic AI. Human professionals create source music that is of the highest quality, and the machine assembles it into endlessly varying renditions that can be unique on every listen and play for long durations without sounding repetitive or synthetic.”
LifeScore is a new way to experience music. Our endlessly adaptive music platform creates unique, real-time soundtracks for every journey.
From the iconic Abbey Road Studios in London, we work with world-class composers and musicians to compose and record musical building blocks. That musical raw material is then processed by our proprietary AI platform to generate soundtracks that adapt to a listener’s environment and inputs, creating an authentic and interactive musical experience that is unique every time you engage it.
LifeScore is a proud alumnus of the Abbey Road Red music technology incubation programme. The team includes top composers, engineers, and business leaders who all care passionately about the quality and human impact of the musical experience.
For more information, visit: https://www.lifescoremusic.com/