Lifestyle Brand Finn Flare Begins New Journey with Centric Fashion PLM

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Lifestyle brand switches to Centric Software’s PLM solution marking Centric’s second customer in Russia.

Centric Fashion PLM, Centric Software PLM

Finn Flare Begins New Journey with Centric Fashion PLM

Centric will add flexibility to our processes and enable us to create collections that satisfy our customers.

Finn Flare, the Russian apparel brand, has selected Centric Software's Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Finn Flare is well-known in Russia for casual wear, with 150 stores across the Russian Federation, Kazakhstan and Belarus, and has expanded to the German market via online outlets. Finn Flare's brand DNA emphasises trendy design, comfort and high-quality materials for a reasonable price.

Finn Flare had a legacy PLM solution, but began looking for a replacement to enhance data management and analysis.

“Our collection development process is constantly being improved, and our existing program could not provide enough analytical data,” explains Valentina Khilmanovich, Deputy director of design and production at Finn Flare. “We needed a single platform to combine flows of information, including photos, boards, sketches, spreadsheets, files and e-mails, and give the entire team updated data.”

Finn Flare selected Centric Fashion PLM after a Centric seminar on digital transformation and a subsequent personalized demo.

“Centric is the best fit for us,” says Valentina. “It combines planning, calendar management, material management, collection management, technical product design, quality management and production. The Material Sample and Final Inspection mobile apps will allow our representatives in Southeast Asia to give us information in near-real time on materials and components confirmed for production and the results of final product quality checks.”

Finn Flare expects to reduce development time for new collections while maintaining high quality standards, says Valentina.

“Centric will add flexibility to our processes and enable us to create collections that satisfy our customers. Analytical data from a single platform will drive accurate and quick product decisions. We expect to reduce time to market and further improve product quality.”

“Digital technologies are constantly evolving, so we look forward to a long-term partnership with Centric,” Valentina concludes.

“We are delighted that Finn Flare has selected Centric Fashion PLM,” says Chris Groves, President and CEO of Centric Software. “Centric's entry into the Russian market marks an exciting new chapter, and we are looking forward to working with Finn Flare as they begin their PLM implementation.”

Learn more about Centric Fashion PLM.

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Finn Flare (
Finn Flare is a European brand known worldwide for its casual wear. Finn Flare has been satisfying its customers with high quality and practical clothing for more than 50 years. Now, the brand has 150 stores in Russia, Kazakhstan and Belarus. Finn Flare is also represented on the largest Internet shopping networks in Germany, Austria and the Netherlands.

Finn Flare designers aim to create uncomplicated designs that focus on the texture of the fabric and a restrained silhouette, adding accents through attention to detail. Finn Flare’s array of products is extremely diverse, ranging from designs adapted for various body shapes all the way to outerwear garments made for temperatures as low as –40°С. Finn Flare customers can always expect to find both basic high-quality items and creative, fashionable designs.

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Celia Newhouse
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