TORONTO, Oct. 6, 2020 /PRNewswire-PRWeb/ -- MCI is pleased to announce that Lift & Co. Expo Toronto is currently set to take place May 27 – 30, 2021 at the Metro Toronto Convention Centre. Though Lift & Co. Corp ("Lift") filed for bankruptcy earlier this month to manage its balance sheet liabilities, Lift's key financial stakeholders have reaffirmed their current commitment and support to move forward with the 2021 event.
Pursuant to an existing agreement, the Lift & Co. Expos will be managed by MCI, a global leader in event management with North American offices in Toronto, Vancouver, Chicago, Dallas, and Washington DC.
"We look forward to producing Lift & Co. Expo at the Metro Toronto Convention Centre, the premiere cannabis event in the Canadian marketplace," said Shawn Pierce, President, Strategic Events, Meetings & Incentives, MCI USA. "MCI will leverage our event strategy and execution expertise to ensure that Canada's cannabis organizations will drive the industry conversation, showcase exhibitor brands, and bring attendees new and expanded content."
The Lift & Co. Expo Toronto 2021 will engage buyers, sellers and consumers within the Canadian cannabis industry to forge new branding, networking and educational opportunities. Building on the core elements that have made Lift & Co. Expo Canada's largest cannabis event, MCI will introduce significant enhancements, including expanded education programming with a sharp focus on the emerging trends of the cannabis industry and its impacts on stakeholders.
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ABOUT MCI
MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East. Visit us at http://www.mci-group.com or Twitter, LinkedIn, Facebook.
ABOUT MCI USA
MCI USA helps companies and associations strategically engage and activate their target audiences, building community and boosting client performance through face-to-face, hybrid and digital experiences that support client business objectives. With US headquarters in the Washington, DC area and offices in New York, Miami, Baltimore, Dallas, and Chicago, MCI USA is rapidly expanding its platform to deliver a robust set of services in its Association and Corporate Solutions portfolios. Find out more at http://www.mci-group.com/usa.
SOURCE MCI
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