Lightwell Acquires BAAX, LLC, a Leading Data Analytics Consultancy

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Acquisition expands Lightwell’s offerings for optimizing data management, business intelligence, and advanced analytics

Michelle Kerr

Michelle Kerr, Lightwell's President and Founder

We are thrilled to be joined by the BAAX team, and are excited about the new ways we will be able to help our customers.

Lightwell, a leading IT services and solutions provider, today announced it has acquired BAAX, LLC—a Columbus, Ohio-based consulting firm that provides data warehouse, data integration, business intelligence, and analytics services. BAAX helps some of the nation’s top companies optimize the way they organize, orchestrate, manage, and analyze one of their most valuable assets—their data. This acquisition represents a significant opportunity to address the increasing demand for data analytics expertise, while enabling Lightwell to create greater strategic value for its customers.

“We are thrilled to be joined by the BAAX team, and are excited about the new ways we will be able to help our customers,” said Michelle Kerr, Lightwell’s president and founder. “We work with many companies that generate and collect a tremendous amount of data—but they’re unable to use much of it to their advantage. They face challenges accessing, integrating, cleansing, transforming, and analyzing this data to make it meaningful and actionable. This is where the BAAX team excels—they help companies overcome these back-end data challenges and leverage analytics in the most impactful way.”

Established in 2004, BAAX is a privately-held firm that has assisted leaders across a variety of industries—including financial services, banking, insurance, and retail. Some of its key focus areas include data analytics strategy, data integration, data warehousing, business intelligence, and predictive analytics. Examples of their work include:

  • Designing a data warehouse that helps one of the world’s largest banks to improve marketing, sales and customer service capabilities
  • Creating a suite of executive dashboards that enable a top automotive finance company to monitor delinquencies, losses, new volume, and sales penetration
  • Building a broad suite of analytical models for leading insurance companies, including models for customers, quotes, financial products, demographics, banking, and policies
  • Developing business intelligence solutions for companies across industries, including executive dashboards and risk analytics

Many members of the BAAX team have decades of data warehousing and analytics experience, as well as extensive industry and process knowledge. In addition to providing comprehensive data analytics consulting services, BAAX has developed a proprietary data profiling and cleansing product called EDGE that expedites the sound development of high-performance data warehouses.

“The BAAX team has been praised consistently by their clients for having a rare blend of technical, business, and industry expertise, as well as an extraordinary commitment to quality,” continued Kerr. “Because of this, they can assist companies effectively through all stages of their data analytics initiatives—from strategy to architecture to execution and ongoing support.”

“We’re excited to join the Lightwell team, and believe it’s the perfect fit for many reasons,” said Mike Hall, BAAX principal and co-founder. “Lightwell has a great reputation for quality, expertise, value, and commitment to customer success—all of which are critical to us. Their breadth of technology services and solutions offerings will help us enhance the benefits we can deliver to our clients.”

Hall continued, “Because Lightwell has strong relationships with many customers across North America and Europe, this enables us to extend the reach and impact of our work to other geographies and industries. In addition, they have an impressive array of internal capabilities, resources, and partnerships, which provides us a strong platform for growth.”

Please visit Lightwell’s website to learn more about their newly-expanded data analytics consulting services.

About Lightwell
Lightwell develops, implements, and manages technology solutions that answer today’s critical business challenges. Leveraging partnerships with leading technology vendors, Lightwell provides services and solutions for Integration and Connectivity, Order Management, B2B Integration, Managed File Transfer, and more. In addition, the company provides IT Consulting services—including custom Application Development services and Enterprise Architecture—and provides strategic IT Staffing and recruiting services to help companies address their IT resource needs. Lightwell has been recognized on the Inc. 5000 list of privately-held companies eight times. To learn more about Lightwell visit

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Lightwell Inc.
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