PASADENA, Calif., Oct. 22, 2018 /PRNewswire-PRWeb/ -- Advanced data mining software solution, limestats, conducted a 6-month case study on Guess Watches. From Q2 to Q3 in 2018, limestats released the latest data analysis on how Guess Watches has used their innovative software to improve metrics such as AOV, Conversions, and Revenue on the eBay marketplace sales channel.
Please read below for more information:
SITUATION
With the watch business being such an important revenue and gifting piece to categorical offerings for the GUESS Watches brand, being able to identify trends in the market while keeping tabs on what consumers prefer has always been key to strategy. The online landscape grows substantially every year, creating both opportunity to improve consumer learning and product optimization.
CHALLENGE
As a brand, we needed to know both the revenue impact of 3rd party sellers as well as the top performing product attributes supporting third-party sales and product competition on the eBay marketplace. Traditional means of digging by seller, product, SKU, etc, are too inefficient in keeping up with the fast changing online landscape. We needed a swift, efficient strategy to both identify key sellers, sales volume, and product attribute popularity.
Identified 75% of 3rd Party Resellers
Leading up to Q4 season
Average Order Value (AOV)
Increased by $23
Conversion Rates Increased by 18%
When comparing the first and last three months
Revenue Increased by 2x
When comparing the first and last month
- Identified the TOP 5 Marketplace Sellers and Product Attributes driving 3rd party revenues
- Developed Counter Intelligence Marketplace Product Strategy
- Quantified the bottom line impact of 3rd party sellers to the overall business
TESTIMONIAL
STREAMLINES PRODUCT PERFORMANCE & SELLER COMPETITION ANALYSIS
Traditionally, in managing e-commerce properties and web stores, understanding marketplace competition and product performance was always a tedious, time consuming, data-digging experience. With limestats, not only do you get to monitor and see who and what is selling the best from a product perspective online, but you also get quality data to make informed revenue driving decisions. The adjustable date-product mining and user experience alone are what makes this a 'must-have' for any company serious about their various online selling channels. This is an amazing tool.
-Steven Friend, Sr. Manager E-Commerce at GUESS Watches
SOURCE Limestats
Share this article