A global fashion company makes informed, data-based decisions on pricing and assortment
CAMPBELL, Calif., March 7, 2023 /PRNewswire-PRWeb/ -- Centric Software® is delighted to announce the release of a success story about its customer, Lindex.
Lindex, the international fashion company that was founded in 1954, with head office in Gothenburg, Sweden has chosen Centric PricingTM, an AI-driven analytics and product matching solution, to make informed data-based decisions. Lindex sells womenswear, lingerie, kidswear and cosmetics out of 440 stores in 18 markets and an online e-comm site.
As an almost 70-year-old company, Lindex wanted to keep pace with technology and add to their digital foundation to continue their successful, long-standing business of global sales in the apparel world. They were looking to be able to back up assortment and pricing decisions with concrete data. The search for an appropriate system landed on Centric Pricing. What helped sway the choice toward Centric Software was the maturity of the product. Says Pia Ekholm, Design and Buying Manager for Womenswear at Lindex, "Centric Pricing is tested, it's validated and has big name clients."
The company wanted merchandisers to have insight into what competitors are doing in real-time with respect to discounting. The flexibility and responsiveness of Centric Pricing allows tests to be run with results quickly and easily accessible. Ekholm says, "If you don't have the data, it's a little bit of a guessing game."
Running these tests have shown financial and bottom-line advantages to assortment and pricing optimization. Find out how finance, planning and design at Lindex are using the tool in unique ways to lay the foundation to scale up success.
Read the full story to get the details!
Learn more about Centric Pricing
Lindex (http://www.lindex.com)
Lindex was founded in 1954 in Alingsås as a lingerie company. Today we are one of Europe's leading fashion companies with head offices in Gothenburg, Sweden and about 4000 employees. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics.
Lindex is growing, both in own channels and together with global fashion platforms. Our higher purpose is to inspire and empower women everywhere, and our sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights.
Lindex has 440 stores in 18 markets of which nine are franchise markets. We offer online shopping in 34 markets and worldwide online sales through third parties like ASOS, Zalando, Next, Nelly and Boozt. Lindex is a fully owned subsidiary of STOCKMANN plc.
Media Contact
Aurore Evee, Centric Software, +16479155377, [email protected]
SOURCE Centric Software
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