Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Lindsay Brooke Thomas Wins Dream Job; Will Become ROOLEE's First CFO (Chief Fashion Officer)

Thomas' TikTok Resume Won Over Fans & Judges Alike in First-of-its-Kind Job Search


News provided by

ROOLEE

Jul 19, 2021, 12:00 ET

Share this article

Share toX

Share this article

Share toX

ROOLEE CFO Winner, Lindsay Brooke Thomas & ROOLEE Founder & CEO, Kylee Champlin
ROOLEE CFO Winner, Lindsay Brooke Thomas & ROOLEE Founder & CEO, Kylee Champlin

LOGAN, Utah, July 19, 2021 /PRNewswire-PRWeb/ -- Women's fashion brand ROOLEE announced the winning candidate today in their search on TikTok for a CFO (Chief Fashion Officer)– Chattanooga, Tennessee native and current Lehi, Utah resident Lindsay Brooke Thomas (@lindsaybrookthomas). Ms. Thomas is a mom of two young children and a part-time content creator with a Bachelor's degree in business management from Brigham Young University. Hundreds of applicants from around the globe applied via TikTok for the plumb position, which includes a 6-month paid gig creating social media content for ROOLEE, a content-creation trip for two anywhere in the world, a clothing allowance for self, friends & family, and their own branded line of clothing, which will debut in 2022. More than 8.5 million TikTok users viewed and voted for their favorite candidate.

Beginning in May, 2021, ROOLEE posted job listings on LinkedIn and Indeed asking applicants to show off their style in TikTok videos using the hashtags #ROOLEECFO and #GIRLSROOL. After several elimination rounds, the top 12 candidates, who hailed from Oregon, Maryland, Ohio, Texas, California and other destinations across the US were flown to Salt Lake City for the finals July 15-17. While in Utah, they visited the brands headquarters for interviews with ROOLEE's founders, Kylee and Chad Champlin, enjoyed a shopping spree at ROOLEE, and spent a day ziplining and competing in the Summer Summit Ropes Course at Utah Olympic Park, where Ms. Thomas was announced as ROOLEE's new CFO.

Lindsay stood out to us as having very clear creative visions for how she could express ROOLEE’s style on the TikTok platform

Post this

In addition to being the TikTok "face" of ROOLEE fashion, the CFO will help promote ROOLEE's World of Sisters mission to create a world where women lift up and support other women. Putting their mission into action, ROOLEE donated one dollar (up to $10,000) for every job applicant using the hashtags #ROOLEECFO and #GIRLSOOL to Girl Up, the United Nations foundation promoting gender equity and girls' leadership.

Applicants were judged on their style, creativity, social media content creation skills and their ability to effectively communicate ROOLEE's World of Sisters mission. The judging panel included ROOLEE founder Kylee Champlin, TikTok executive Jacklyn Dang, TikTok influencer Tia Stokes and Girl Up Teen Advisory Board member Anagaby Litz.

"While all of our top 12 candidates were phenomenal in their own way, Lindsay stood out to us as having very clear creative visions for how she could express ROOLEE's style on the TikTok platform as well as use it to further our World of Sisters mission," stated Kylee Champlin. "We are excited to see where she will take us!"

For more information about ROOLEE, visit http://www.roolee.com/.
ROOLEE TikTok: https://www.tiktok.com/@roolee?lang=en
ROOLEE Instagram: https://www.instagram.com/roolee/

About ROOLEE:

Founded by Kylee and Chad Champlin in 2013, fashion and home decor brand ROOLEE has grown from a single retail store in Logan, Utah, to an e-commerce business that ships worldwide. Creating exclusive items and offering merchandise from various vendors, ROOLEE's products include women's apparel and accessories, children's clothing, and home decor.

Inspired by Kylee's love for her sisters, ROOLEE's "World of Sisters" movement gives back by carrying out annual service projects and raising money to benefit charitable causes, including the Logan Cancer Center and the Foundation of Women's Cancer.

"Our business is built around family. We truly hope you feel like family when you shop with us." — Kylee Champlin

About Girl Up:

Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in six languages and 4,500 Girl Up Clubs in more than 125 countries, we've trained 85,500 girls of all backgrounds to create tangible change for girls everywhere.

Girl Up provides leadership training and gives girls tools to become gender equality advocates and activists. Through their programs, girls broaden their social impact skill set, benefit from a platform to tell their stories, and apply STEM for social good. Our girl leaders create real policy change at local and national levels, help raise millions of dollars to support United Nations programs that reach tens of thousands of girls around the globe.

Media Contact

Jessica Bradford, ROOLEE, 626-379-2381, [email protected]

SOURCE ROOLEE

Modal title

Top 12 Finalists for #ROOLEECFO
Top 12 Finalists for #ROOLEECFO
Top 12 Finalists for #ROOLEECFO

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.