Lindsay Reishman Partners With Side to Launch Pareto, Providing Outstanding Operational Support to Top Agents in Washington, D.C.

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Side Expands Presence on the East Coast, Bringing Its Premium Brokerage-as-a-Service Model to Top Agents in Washington, D.C., Maryland and Virginia Through Partnership with Industry Leader Lindsay Reishman

Lindsay Reishman, Founder of Pareto

Lindsay Reishman, Founder of Pareto

This is the right time to introduce a modern boutique brokerage to the District of Columbia, Maryland and Virginia region, and I’m incredibly excited for this next chapter.

Lindsay Reishman today announced the launch of Pareto in partnership with Side, the only real estate brokerage that exclusively partners with the best agents, teams and independent brokerages to transform them into market-leading brands. The alliance will ensure that Pareto, a modern boutique real estate company, becomes the sought-after destination for top real estate agents powered by the industry’s most advanced platform.

“At Pareto, we have the perfect combination: sophisticated support from Side coupled with local knowledge and leadership in D.C.," said Reishman. "This strategic partnership ensures Pareto agents aren't limited by the challenges that come with being small business owners. Instead, they're able to concentrate on creating personalized, seamless experiences for our clients."

Reishman has long been drawn to the challenge of helping agents provide consistently exceptional service to their clients. This was the founding principle behind his first independent brokerage, Lindsay Reishman Real Estate, which he formed in 2010 and sold to Compass in 2014. After helping to establish and grow Compass’ presence in the District of Columbia, Lindsay launched the Reishman Group, which has become a market-leading team with over $150 million in production in 2020.

“This is the right time to introduce a modern boutique brokerage to the District of Columbia, Maryland and Virginia region,” said Reishman, “and I’m incredibly excited for this next chapter.”

Through its partnership with Side, Pareto will remain on the cutting edge of the ever-evolving real estate market while delivering premium services to its clients. Side supports Pareto behind the scenes with its one-of-a-kind brokerage platform that includes proprietary transaction management technology, branding and marketing services, public relations, legal support, lead generation, vendor management and more. Additionally, Pareto will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.

Side is led by experienced industry professionals who handle marketing and compliance and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. The company believes that homeownership is a fundamental human right, and Side is on a mission to improve the public good by providing top-performing agents with the best real estate service, experience and results.

About Pareto

Pareto is a modern boutique brokerage dedicated to providing personalized support for agents and top-of-the-line service for clients in the Washington, D.C. metropolitan area. The company is committed to only investing in resources that improve the client experience. For more information, visit

About Side

Side transforms high-performing agents, teams and independent brokerages into successful businesses and boutique brands that are agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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