It's a great way for us to help drive foot traffic, web traffic and sales to the retailers who read the Lingerie Journal. We want to support them as much as possible.
New York, NY (PRWEB) August 20, 2013
The Lingerie Journal launched a new "Where to Buy" feature on its editorial reports. The new feature showcases where consumer readers can buy brands at retail and online locations in the United States and beyond.
"We're known as the B2B lingerie trade publication for the industry, but we do have a sizable consumer following and we consistently get emails from readers asking where they can find the brands we write about," noted Luis Paredes, the Lingerie Journal publisher. "This is why we added this new feature to our stories."
The "Where to Buy" feature shows up at the end of lingerie news and lingerie trends stories below the brand's wholesale contact information. Listings showcase retail (both online and brick-and-mortar) where consumers can shop for the brands.
"It's a great way for us to help drive foot traffic, web traffic and sales to the retailers who read the Lingerie Journal. We want to support them as much as possible," said Paredes.
Recent stories to feature the "Where to Buy" feature include editorials on Relique SS14 and Olga Olsson Resort 2014. Paredes encouraged brands that submit press releases to the Lingerie Journal to include a list of stockists.
"We'll share the news to our combined following of 15,000+ social media followers," noted Paredes.
About The Lingerie Journal
The Lingerie Journal is the number one online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis. Follow and interact with the Lingerie Journal on Twitter to learn more @lingeriejournal.