“LiSA is taking the lead in the fight against financial illiteracy in this country,” says Debbie Gerlicher, Co-CEO of First Financial Security and Chair of LiSA Initiative. “We began by focusing on teaching financial literacy to adults, but we knew to be truly successful, we’d need to expand that focus to include the next generation of consumers – America’s youth.”
There is a tremendous need for a financial curriculum for kids. Financial education is rarely taught in U.S. schools or discussed in the home. Yet without a basic understanding of finances, children become adults who don’t have the skills or knowledge to make smart decisions about their financial future.
“Our goal is simple,” explains Gerlicher. “Provide children with sturdy financial footing before they ever start making financial decisions that could negatively impact their lives far into the future.”
Released through LiSA Literacy Project, the curriculum includes literary units developed to be used with children in grades pre-kindergarten through 12th. Lessons cover financial psychology, budgeting, savings, banking, financing a college education and much more.
Learning modules are taught in a variety of group settings – community outreach programs, churches, after-school centers and others – by First Financial Security associates that are Certified Financial Education Instructors (CFEI).
If you’re interested in finding a CFEI in your area, as well as for more information on the program, contact MariaR(at)firstfinancialsecurity(dot)com.
About First Financial Security, Inc. and LiSA Initiative:
A national brokerage agency, First Financial Security, Inc. and LiSA Initiative are leaders in providing financial services to meet the needs of people, especially women, from all walks of life.
First Financial Security and LiSA Initiative are committed to providing people with a solid financial education, access to products and financial concepts, and an empowering business opportunity to help put them in a position to succeed.
Partnering with some of the country’s leading insurance carriers, First Financial Security, Inc. and LiSA Initiative equip, train, and support thousands of licensed field associates, who deliver quality financial products to households across America.
First Financial Security, Inc. and LiSA Initiative are headquartered outside Atlanta in Norcross, GA, and are led by Co-CEOs Phil and Debbie Gerlicher and President Meg Jones.
Laura Manzer, First Financial Security, Inc., http://www.LiSAInitiative.com, +1 770-870-1401, [email protected]