New collaboration transforms Samsung's cloud-native platform into an active commerce layer, enabling secure, hardware-free proximity engagement across retail, QSR, hospitality, transit and venues.
CINCINNATI, Oct. 20, 2026 /PRNewswire-PRWeb/ -- LISNR, the global leader in ultrasonic data-over-audio technology, today announced a technology collaboration with Samsung VXT (Visual eXperience Transformation), Samsung's cloud-native digital signage platform. The software-based integration allows retailers, quick-service restaurants (QSR), hospitality networks, and high-foot-traffic venues (including malls, transit stations, and stadiums) to embed LISNR's ultrasonic tones directly into their digital signage content via the VXT Content Management System (CMS). This converts passive commercial displays into active, secure touchpoints capable of driving real-time consumer interactions with customer smartphone apps. No additional hardware is required.
By leveraging LISNR's patented data-over-audio technology within the Samsung VXT ecosystem, businesses can now broadcast hyper-local, inaudible tones to consumers' smartphones received via the merchant's app. This connection enables frictionless, merchant-driven interactions such as proximity-triggered promotions, contactless checkout, wayfinding, and localized customer support. These capabilities are designed to drive higher conversion rates and deepen brand engagement throughout the shopper journey. LISNR offers multiple built-in security features including proprietary ToneLock™ and industry-standard AES-256 encryption.
The entire workflow is managed within the VXT Canvas interface, allowing content creators to "attach" digital data to specific visual media assets. When the media plays on a Samsung display, the corresponding audio tone plays concurrently through the screen's built-in speakers. Because the technology relies purely on sound rather than Bluetooth or Wi-Fi, it bypasses traditional connectivity barriers, delivers precise proximity targeting, and ensures a privacy-friendly link between the Samsung screen and the customer's mobile device.
"Our collaboration with Samsung marks a significant milestone in the evolution of physical merchant experiences, enabling a unified, three-sided commerce ecosystem for merchants, brands, and consumers. By combining our secure ultrasonic data-over-audio technology with Samsung's industry-leading display platform, we are transforming static digital signage into active commerce media channels that drive real-time interaction. Merchants can now activate their existing infrastructure to deliver immediate, context-aware value directly to consumers' devices, bridging the attribution gap between physical screens and mobile engagement."
— Eric Allen, CEO, LISNR
The integration underscores the versatility of the Samsung VXT platform and its capacity to host advanced third-party software applications that add immediate operational value to the enterprise ecosystem. For VXT partners and customers, the collaboration highlights Samsung's commitment to transforming digital displays from static broadcast screens into interactive, multi-channel commerce assets.
"Samsung VXT continues to evolve, further empowering our partners and customers to deliver innovative and impactful visual experiences. Integrating LISNR into the VXT ecosystem equips businesses with a robust method to engage consumers securely and efficiently, demonstrating the expansive capabilities of a cloud-native signage architecture."
— TJ DiQuollo, Sr. Manager, Business Development – Display Division, Samsung Electronics America
The LISNR integration is now available upon request to Samsung VXT users. Businesses looking to evaluate the solution or activate ultrasonic proximity features on their existing Samsung VXT displays can learn more by contacting LISNR at [email protected].
About LISNR
LISNR powers secure and seamless data transmission using sound for ID verification, proximity marketing, and device-to-device transactions. Its patented ultrasonic Radius® SDK both challenges and complements conventional modalities (Bluetooth, NFC, QR codes) offering a versatile, offline capable alternative requiring no special hardware.
In retail, LISNR is enabling a three-sided commerce ecosystem where merchants, brands, and consumers transact through a trusted proximity-based authorization layer. This ecosystem sits at the intersection of retail media, unified commerce, and next-generation payments. Beyond retail, LISNR's technology is critical to providing real-world context at the edge, converging physical and digital experiences in mobility, finance, broadcast media, hospitality, and live events. Learn more at lisnr.com.
LISNR is privacy-first by design. The Radius SDK is built solely for real-time, data-over-audio transmission and does not record or store any audio. Presence is detected without GPS or background tracking; instead, a brief, inaudible audio signal is transmitted only at the moment of interaction. All integrations with consumer mobile applications strictly follow Apple and Google platform standards, requiring explicit user permission for microphone access. This ensures transparent, consent-based operation and full compliance with iOS and Android privacy requirements.
About Samsung Electronics America
Headquartered in Plano, TX, Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Media Contact
Bryant Chan, LISNR, Inc., 1 8882779425, [email protected], https://lisnr.com/
SOURCE LISNR, Inc.
Share this article