Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals


News provided by

Litmus

Oct 10, 2019, 09:05 ET

Share this article

Share toX

Share this article

Share toX

Litmus is a leader in email marketing and analytics.
Litmus is a leader in email marketing and analytics.
Youtube
Youtube

SAN MATEO, Calif., and BOSTON, Oct. 10, 2019 /PRNewswire-PRWeb/ -- Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to deliver more effective email campaigns.

"The Litmus solution was designed with collaboration at its core," said Erik Nierenberg, CEO of Litmus. "An all-in-one view gives easy access to the status of all campaigns and reviewer input, and new campaign-level dashboards enable marketing leaders to identify what resonates most with their customers and apply insights from those top-performing campaigns."

The Litmus solution was designed with collaboration at its core. An all-in-one view gives easy access to the status of all campaigns, and new campaign-level dashboards enable marketing leaders to identify what resonates most with their customers.

Post this

Litmus now connects previously separate components for email design, testing, and review. Data, feedback, and approvals transfer from one step of the workflow to the next. Beta customers reported that the enhancements saved them hours of productivity on each email campaign.

"The new Litmus solution has streamlined our email creation, testing, and review process, eliminating the back and forth of hopping between tools and saving several hours per email," said Andrea Goreczky, email marketer with Topgolf. "Plus, with the new folder system, it's never been easier to organize and store our emails across our various ESPs in one central, easy-to-search spot within Litmus."

Litmus addresses the biggest pain points for email marketers and demand generation teams:

1. Litmus Builder, Proof, Checklist, and Email Analytics are now integrated into one view
Litmus eliminates the need to switch between features, with one place to build, test, proof, review, and analyze emails. When a designer updates code in Builder, those changes can be pushed to Proof and Checklist with the click of a button, automating a previously manual process and ensuring team members are always viewing the most up-to-date version.

2. Consolidated reviews, approvals, and tasks save hours for each campaign
Review and approvals are now consolidated in the same view with a full audit trail. The solution also makes it easier for email marketers to manage a high volume of email campaigns with a central view of each project's status and important due dates across multiple email campaigns. New task templates make it easier to standardize processes and maintain brand integrity.

3. Aggregated reporting identifies top-performing campaigns
Advanced aggregated reporting provides data to identify performance and campaign trends across the entire email program. This makes it easier to compare and share engagement metrics, optimize future email campaigns, and inform the strategies of other marketing channels to improve performance.

The redesigned Litmus solution also includes additional feature updates including: the ability to create folders and subfolders to centralize and sort emails, a new quick spam test, and more robust integrations with popular ESPs (email service providers), including Salesforce Marketing Cloud, Mailchimp, Eloqua, Marketo, and Campaign Monitor—eliminating the need to switch between tools.

More information:

  • Product overview on the Litmus blog
  • Redesign details on the Litmus blog
  • Video overview of Litmus

About Litmus
Litmus provides a powerful solution for email creation, testing, analytics, and collaboration, empowering marketing teams to confidently deliver increased subscriber engagement and campaign ROI while ensuring brand consistency. Backed by Spectrum Equity, Litmus is used by major global brands across every industry that trust the solution to make their email marketing more effective, including nine of the top 10 ecommerce brands, seven of the top 10 technology companies, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at litmus.com, subscribe to the Litmus blog, or follow us on Twitter.

SOURCE Litmus

Related Links

https://litmus.com/

Modal title

Litmus’s new integrated email solution provides insights across all email campaigns. Aggregated reports enable marketers to compare subscriber opens and read times, and identify what resonates most wi
Litmus’s new integrated email solution provides insights across all email campaigns. Aggregated reports enable marketers to compare subscriber opens and read times, and identify what resonates most wi
Litmus’s new integrated email solution makes collaboration easier with an easy-to-view audit trail of comments and approvals during the proofing stage.
Litmus’s new integrated email solution makes collaboration easier with an easy-to-view audit trail of comments and approvals during the proofing stage.
Litmus’s new integrated email solution makes keeping campaigns on track easier than ever. The new summary view of each email provides a quick snapshot of the campaign, including open and closed tasks,
Litmus’s new integrated email solution makes keeping campaigns on track easier than ever. The new summary view of each email provides a quick snapshot of the campaign, including open and closed tasks,
Litmus’s new integrated email solution provides insights across all email campaigns. Aggregated reports enable marketers to compare subscriber opens and read times, and identify what resonates most wi Litmus’s new integrated email solution makes collaboration easier with an easy-to-view audit trail of comments and approvals during the proofing stage. Litmus’s new integrated email solution makes keeping campaigns on track easier than ever. The new summary view of each email provides a quick snapshot of the campaign, including open and closed tasks,

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.