The popular Live Direct Mail Crash Course seminars return this Fall after a hiatus due to Covid
CALSBAD,Calif., Aug. 9, 2022 /PRNewswire-PRWeb/ -- MODERN POSTCARD – Modern Postcard is announcing the return of their popular LIVE Direct Mail Crash Course Seminars. The seminars are a half-day of live, real-world marketing advice that covers all aspects of launching a direct mail campaign: planning, creative, lists, postage, digital integration, measurement, and more. These live, in-person events are being held in major metro areas September and October to help marketers prepare for the busy end-of-year holiday retail season.
Marketing tactics and best-practices are changing rapidly, and marketers need to continuously improve their skills. One of the best ways to get up-to-date education has been through educational events like webinars, seminars and conferences. As noted in a Pulse article on LinkedIn, a major upside to seminars are that they offer face-to-face human interaction and engagement with the speaker. (Source: LinkedIn)
Written and presented by industry veteran and Direct Mail expert Keith Goodman, the content is built to help any marketing professional or business leader learn essential fundamentals and advanced techniques to improve their Direct Mail campaigns.
"When Direct Mail is done right, it's extremely successful. So we want to educate marketers about how to do it right. That's why we started this series," says Goodman. "When talking to my clients – especially ones with younger marketing teams – there is often a general lack of knowledge about the power of Direct Mail. Many marketers I speak with have digital skills, but they don't have the experience or know-how to launch a successful Direct Mail Program."
The Direct Mail Crash Course was born out of serving a need: help marketers become better with Direct Mail, so they can use this effective channel to profitably get more customers.
"We've done hundreds of seminars throughout the country over the past decade," says Goodman, "and now after a long delay due to Covid, our audience is excited that we're hitting the road to present again. There's nothing like a live event to create in-depth learning. Our reviews and post-seminar surveys show that attendees go back to their office, apply the lessons, and then launch successful campaigns."
The structure of the FREE half-day Seminar cover fundamental and advanced topics that help marketers of any skill and experience. The Direct Mail Crash Course covers:
Planning and preparation:
- Learn the fundamentals of a smart business marketing plan
- Write compelling copy that demands attention and maximizes response
- Create calls-to-action and offers that increase conversion and ROI of campaigns
Developing an audience and mailing lists:
- Add and append more data to a customer database
- Use advanced analytics to target prospects most likely to convert
- Choose the ideal list from over 60,000 lists on the market
Improving delivery rates and reducing postage costs:
- Increase mail delivery with proper list suppression and cleaning
- Cut costs and enhance delivery on every mailing using drop shipping
- Track mailers in real-time with an Intelligent Mail Bar Code
Integrating Digital Marketing into Direct Mail campaigns:
- Mix cross-channel solutions seamlessly by uniting direct mail with online media at scale
- Leverage email, targeted online display, short codes, QR codes and more to improve ROI
- Include data-driven VDP and PURLs in your direct mail to increase relevance and response
Plus, the live seminars offer real-time feedback and answers to questions and problems that marketers bring to the event, helping them in their day-to-day work. The Seminar is part consultation and presentation, where the live environment facilitates face-to-face learning and conversation.
"What I love most about the Seminars is the back-and-forth discussions with the attendees. We get to dig into questions and situations that they're grappling with, and I can help show them ways to use Direct Mail that they haven't thought of before," says Goodman.
"Direct Mail has been proven in countless studies to drive higher engagement, stronger response, and profitable sales more than any other marketing channel – especially when it comes to acquisition programs. If attendees are currently not doing Direct Mail, we show them how to get started. If they're already doing Direct Mail, we show them how to do it better. And for all attendees, we show how to integrate their Digital Marketing with Direct Mail to create a more effective overall marketing program."
Upcoming Direct Mail Crash Course Seminars are being hosted in Boston in September, and then in San Francisco and Los Angeles in October.
"We've scheduled the new Seminars to coincide with the beginning of Q4 planning cycles," says Wendy Conrad, Marketing Manager at Modern Postcard. "Plus, these locations are a draw for marketers from the many small, mid-market, and enterprise brands headquartered in those areas."
Marketers can get more information and register for the LIVE events by visiting http://www.modernpostcard.com/seminar.
About Modern Postcard: Modern Postcard is a leading Direct Marketing Services company. For over 25 years, Modern has worked with over 300,000 businesses of all types and sizes to help them get and keep customers with Direct Marketing that includes full-service Direct Mail, Direct Mail + Digital Integration, Direct Mail Retargeting, and Printing services. The Direct Mail Crash Course Seminars are ideal for small, mid-sized, enterprise, franchise, and agency businesses who are looking for new ideas and solutions.
Media Contact
Chris Foster, Modern Postcard, 760-535-8904, [email protected]
SOURCE Modern Postcard
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