March Madness came to a screeching halt and MLB teams never celebrated Opening Day, so Durso-McArthur knew she had to pivot her business plan. Durso-McArthrur immediately designed the “Quarantine & Chill” shirt, selling it for just $20 to quickly raise money for global relief efforts.
DALLAS (PRWEB) April 20, 2020
Known for their comfortable, trendy sports-themed clothing line, Live Love Gameday® has expanded their collection to include much-needed face masks during the COVID-19 Outbreak. The brand is also proud to report a successful month after releasing the “Stay Home” collection, featuring cheeky sayings displayed on each shirt such as, “Quarantine & Chill,” “Wake me up when baseball is back,” “Wash your hands ya filthy animal,” and many more.
Live Love Gameday® founder Sydney Durso-McArthur has found a way to maintain high quality materials, while keeping her price point affordable. The collection ranges in price from $24-$34. Her direct-to-consumer business model has been very successful and she loves sharing that she was a Dallas Cowboys Cheerleader for 7 seasons. Durso-McArthur is defying stereotypes and proud of the brand she has built... all inspired by her love for sports. During her career with the Cowboys, she considered the field her home away from home.
In January of 2015, Home Is Where the Field Is® was launched and Live Love Gameday® was born. From there, other phrases such as “My Daddy Taught Me About Jesus & Pass Interference™” and “I Vow To Always Love You, Even During Football Season™” came to life. Live Love Gameday® is not only for football fans, but offers designs for baseball, softball, soccer, hockey, racing, hunting, fishing and more. Durso-McArthur has always said, “Life begins when the season starts,” but with Stay at Home orders in place coast to coast, seasons aren’t starting.
March Madness came to a screeching halt and MLB teams never celebrated Opening Day, so Durso-McArthur knew she had to pivot her business plan. Durso-McArthrur immediately designed the “Quarantine & Chill” shirt, selling it for just $20 to quickly raise money for global relief efforts. She began donating portions of her proceeds to “Feeding America” and continues to support many organizations today, both on the local-level near her home in Dallas, Texas, and across the country.
While helping charities financially felt great, the idea of knowing sports fans still couldn’t gather saddened Durso-McArthur. In an effort to show comradery and boost spirits, she released new designs, including “I Miss Sports” and “Wake Me Up When Baseball is Back.” Fans around the globe began buying her shirts and sharing their new looks on social media, tagging @livelovegameday on instagram. Durso-McArthur is so excited to see fans express their love for every sport!
To browse her “Stay Home” collection and start shopping for gear to support your team in style whenever your favorite sport returns, visit https://livelovegameday.com/collections/stay-home