Live Webinar Featuring Andy Hayler from The Information Difference Illustrates Rising Importance of Holistic Data Across All Domains for Key Business Insights

Share Article

Winshuttle-Sponsored Webinar Titled “MDM: Beyond Product and Customer” Airs Live on Tuesday, September 15th

“MDM: Beyond Product and Customer” Airs Live on Tuesday, September 15, 2020

"We are excited to hear Andy Hayler’s expert views on the growing role of data and MDM from his perspective as the leader of The Information Difference, pioneers who helped shape the MDM industry,” said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks.

Winshuttle, the provider of the EnterWorks industry-leading Master Data Management (MDM) and Product Information Management (PIM) platform, will present a live webinar featuring Andy Hayler, CEO and Co-Founder of The Information Difference, on Tuesday, September 15 at 9 am EST (2 pm BST). Titled “MDM: Beyond Product and Customer,” the virtual webcast will address the rising importance of holistic data across all domains for key business insights. Hayler will share how master data management is more than just PIM or Customer MDM and explain why all the dots need to be connected to get a true understanding of a business’ data.

“We are excited to hear Andy Hayler’s expert views on the growing role of data and MDM from his perspective as the leader of The Information Difference, pioneers who helped shape the MDM industry,” said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks. “This groundbreaking webinar will draw on Andy’s in-depth MDM global project experience and his current role as an independent strategy consultant advising corporations, venture capital firms and software companies.”

Initially, MDM solutions focused on a single domain, namely customer or product. This didn’t account for the fact that data flows in a variety of sources that are critically related. Without establishing appropriate connections and relationships among domains, organizations actually create deeper silos of fragmented data. This webinar will demonstrate:

  • Why MDM is not restricted to customer and product data;
  • Different strategies for implementing true multi-domain MDM in your organization; and
  • How to avoid common pitfalls of MDM projects.

For more information and to register for the webcast, please visit the Winshuttle EnterWorks website.

About Winshuttle
Over 2,400 enterprises across the globe trust Winshuttle’s automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.

Winshuttle’s EnterWorks solution is a Multi-Domain MDM & business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. Learn more at https://www.winshuttle.com/enterworks.

About Andy Hayler
Andy Hayler is a passionate and outspoken commentator on the enterprise software market. A 20-year veteran of data modelling, warehousing and integration projects, he was named a Red Herring Top 10 Innovator in 2002 for founding Kalido – an innovative information management company that provides customers with the ability to dynamically view the impact of business changes.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melissa Perlman
Visit website