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LivelyGroup Rebrands to LVLY Helping Agencies and Brands Become "Makers"

Restructure of the 40-year-old legacy brand includes the launch of new division LVLYHOOD


News provided by

LVLY

Nov 14, 2018, 13:00 ET

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NEW YORK, Nov. 14, 2018 /PRNewswire-PRWeb/ -- LivelyGroup, the award-winning creative studio, today announced their rebrand as LVLY and the launch of their new live-action division LVLYHOOD. A player in the space for 40 years, the studio is realigning its existing brands. Within its new structure, the studio is combining outstanding creative divisions BlueRock, Spontaneous, and Scarlett, and centralizing their efforts under the LVLY banner. The company will continue to partner with world-renowned brands such as Amazon, L'Oreal, IBM, HBO, Louis Vuitton and Bloomberg.

"Today, it's critical to be both exceptional and focused. Our focus has always been making beautiful content while providing maximum agility for improving and building upon ideas", says Darryl Mascarenhas, CCO of LVLY. "The rebrand to LVLY signifies our commitment to help our clients bring that focus to their ideas and make faster decisions during the creative development process."

In a further nod to the future, the ever-evolving LivelyGroup continues on its journey with the creation of LVLY. The company has always kept pace with the changing media landscape and is once again positioning itself to respond at the speed of culture by focusing on its core strength. The established brands that make up LVLY have always been rooted in the art of "making." Over the years, the company has evolved and grown and gotten even better at it. The evolution to LVLY signals the return to those roots at a time when "makers" are at the forefront of both creativity and technology. Continuing to hone the creative approach, LVLY is challenging the status quo by adding new capabilities and developing custom software and strategies to revolutionize how they create content.

"Whether it's crafting an integrated visual campaign or developing software to address our client's needs, LVLY has never stopped innovating," says Ethel Rubinstein, owner/CEO of LVLY. "We are proud to continue our 40-year tradition of creating quality content while empowering our clients to do more, say more and make things like never before."

In addition to the rebrand, LVLY is proud to announce the launch of their new division LVLYHOOD, a modern production partner under the LVLY banner. Focusing on the live-action space, the company will draw from a diverse roster of independent talent to create exceptional content inspired by art and story.

The team guiding the evolution of LVLY is CCO Darryl Mascarenhas, EVP Cara Cutrone, EVP Wendy Brovetto and CEO/Owner Ethel Rubinstein. Brovetto and Cutrone will continue to oversee the day to day management of the companies with Brovetto leading editorial and LVLYHOOD and Cutrone leading design and visual effects as well as continuing to oversee Decibel, the sound studio launched last year.

Media Inquiries Please Contact:
Jacki St. Thomas | Jive PR + Digital
jacki(at)jiveprdigital.com | 310.625.7799

ABOUT LVLY:
LVLY is a collection of creative leaders specializing in branding, design, editorial and visual effects. With a proven track record and relentless commitment to crafting the perfect image, LVY creates custom creative solutions that address the challenges of business today. For more information on LVLY, visit their website at http://www.lvly.tv

ABOUT LVLYHOOD:
LVLYHOOD is a modern production partner under the LVLY banner. Focusing on the live-action space, the company draws from a diverse roster of independent talent to create exceptional content that is inspired by art and story. For more information on LVLYHOOD, visit their website at http://www.lvlyhood.tv

ABOUT DECIBEL:
Founded in 2017, Decibel is an award-winning sound studio specializing in sound design, mix, AR/VR mix, original composition, music licensing, podcasts and sonic branding. As the audio division of LVLY, Decibel works with clients to create a distictive sound that compliments the visual experience and enhances the power of the brand. For more information on Decibel, visit their website at http://www.decibel.nyc

SOURCE LVLY

Related Links

http://www.lvly.tv

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