ADvendio's platform has enabled the global sports media company to optimize by the country level and gain a better view into the lead generation funnel.
NEW YORK, July 3, 2025 /PRNewswire-PRWeb/ -- ADvendio, a leading omnichannel advertising management platform, has announced the achievement of key campaign optimization milestones with LiveScore, a global sports media business and real-time sports updates and results provider. Since implementing the ADvendio platform, LiveScore has streamlined its revenue reporting process, gained the ability to optimize campaigns on a country level, generated better visibility into its lead generation funnel, and improved overall operational efficiency.
"Prior to our partnership with ADvendio, our revenue reporting and campaign management were done manually, which was time-consuming and inefficient. With ADvendio, we've been able to automate key processes and optimize our campaigns by country and channel," said LiveScore. "ADvendio has made better insights into performance possible, and the automated reporting suite has enabled us to make data-driven decisions more quickly."
Founded in 1998, LiveScore is a global sports media business, real-time sports updates and results provider, and live streaming service with an audience in 200 territories. LiveScore delivers premium content and products designed to enhance the experience of fans across several major sports.
Working with ADvendio, LiveScore has realized significant improvement in campaign management and operational efficiency, using the platform to track channel performance by country and to serve as a validation checkpoint before a campaign goes live. The platform has also enabled LiveScore to better monitor brand compliance and communications, ensuring campaigns are executed with greater accuracy and efficiency.
"LiveScore's success with ADvendio showcases the power of our platform to drive efficiency and growth," said Myriam Hirt, Head of Customer Success at ADvendio. "ADvendio provides companies like LiveScore with the tools needed to optimize ad sales, track performance, and stay ahead of market shifts. We are excited to continue supporting LiveScore's growth and success with our innovative platform."'
The ADvendio platform is a 100% native out-of-the-box solution, built and operated on Salesforce, to simplify media buying and ad sales. It automates and centralizes campaign management elements, including CRM integration, omnichannel sales solutions, media buying tools, programmatic, campaign and inventory management, order management, billing, invoicing, and accounting, and provides for advanced analytics.
For more information on ADvendio, please visit www.ADvendio.com.
About ADvendio
ADvendio is a leading omnichannel advertising management platform.
The ADvendio platform transforms media buying and selling by automating and centralizing campaign management. Powered by Salesforce, it seamlessly integrates CRM, omnichannel sales, media buying, programmatic advertising, inventory, order management, billing, and invoicing into one unified solution. With advanced analytics and real-time reporting, ADvendio provides actionable insights to maximize efficiency and revenue across all advertising channels.
For more information on ADvendio please visit www.ADvendio.com.
About LiveScore Group
Established in 2019, LiveScore Group™ is home to LiveScore, LiveScore Bet and Virgin Bet; three of the most exciting brands in the sports and gaming industries today. The Group is a fully owned and operated ecosystem that converges the most relevant sports content and engaging features with a world-class sportsbook. All served by a purpose-built, in-house tech stack delivering a frictionless customer experience.
Guided by its vision of Fueling Fans' Passion for Sport, its model directly addresses several industry challenges. Against a wider backdrop of sports content consumption that is inefficient and uneconomical, modern sports fans are expected to navigate a fragmented ecosystem delivered by different brands and companies across various apps, platforms and devices. Completing basic and repeatable actions require managing multiple paid subscriptions and accounts.
LiveScore Group, centred around its pioneering 'convergence' strategy, is improving the symbiotic relationship between the sports media and sports betting industries to deliver better returns and, vitally, a better experience for users.
Media Contact
Angus Dowie, ADvendio, 353 (1) 9609004, [email protected], https://www.advendio.com/
SOURCE ADvendio
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